Social Media Certificate

Social Media Certificate Program
The Social Media Certificate program is designed to provide participants with a foundation and skill set in the new, evolving world of social media. The skills can be applied immediately in the workplace or to market a small business. All eight classes must be attended in order to achieve a certificate. In order to get the most of each class, students should open an account in each platform prior to the start of class.  Time will not be spent creating accounts in class. Prerequisite: prior knowledge of each platform discussed OR,  attendance at the Introduction to Social Media; Facebook/Pinterest or Introduction to Social Media; LinkedIn/Twitter courses. $249
4/16-6/4               6p-8p                  W                        L                          LC-213
TEC 640 81             16630               

Introduction to Social Media
Everyday people are logging into social media sites such as Facebook, Twitter, LinkedIn and Pinterest. Pinning, tweeting, watching amateur videos, blogging and updating your status is just as common as turning on the television. This course gives you an overview of the major social media sites and provides some examples how individuals are using social media to brand themselves and businesses are using social media as a marketing tool. (2 hours)

Twitter Launch for Small Business
What is a tweet and why should your customers care? Learn the secrets of engaging with your prospects and existing clients in 140 characters or less. Included will be the 5 essential best practices for Twitter use for small and growing businesses. No previous knowledge of Twitter needed: A hands-on overview of how to set up and start tweeting will be included. (2 hours)

LinkedIn has fast become the online networking application of choice. In this class you’ll learn the features of LinkedIn and how they can help you in business and the job search. Topics include: home page, your profile, recommendations, contacts, groups, and jobs. (2 hours)

Advanced LinkedIn
This course is a continuation of LinkedIn. The instructor will expand upon the content previously taught as well as discuss more ways to help your business grow. (2 hours)

There’s a lot to “like” about Facebook
In the fast-paced world of social media marketing, some could argue that Facebook still is king (or queen). Are you interested in learning how to utilize Facebook to market your business or product? Want to feel more engaged with your customers? This workshop will introduce you to the basics of business-based social networking, get you into Facebook for some hands-on learning and generate plenty of discussion about the advantages and disadvantages of this phenomenally popular website. Topics include: Business pages, groups, events, promotions, applications, targeted advertising and insights. (2 hrs)

Pinterest and Apps
Pinterest is taking social media by storm growing at a pace much fast than Facebook. Learn how to pin, what to pin and how pinning can play a major role in a social media marketing plan for a business.  There will also be  a brief time spent on other applications. (2 hours)

Blogging with WordPress
Blogging is one of the best ways to promote your business. In this class we will look at getting started with WordPress; how to choose a template for your blog; some important widgets; what content to use for you or your business; and the standards for great blogging.  (2 hours)

Social Media Marketing Plan
During this course, students will present their social media marketing plans and get feedback from the instructors. Students should come prepared with the plan they have developed throughout the duration of the certificate. (2 hours)


Attention Massachusetts Small Business Owners
This Social Media Certificate Program is approved by the Massachusetts Workforce Express Fund.   This pool of funding is designed for small business owners with less than 100 employees to quickly provide training for employees.  Funding is paid to employers (not employees).  If eligible, this fund will reimburse employers 50 % of the tuition cost.  Employers must apply six weeks in advance.  For more information, please contact Kara O'Donnell Galvin at or 617-717-6919.  The state approved course number is 1102032    

Last Modified: 4/9/14