Social Media Certificate

Social Media Certificate Program
MCC’s Social Media Certificate program is designed to provide participants with a foundation and skill set in the new, evolving world of social media. The skills can be applied immediately in the workplace or to market a small business. All six classes must be attended in order to achieve a certificate.  Please note: This is not an intro class. Students should open an account and have working knowledge of each platform prior to class.  (12 hours) $210

09/05 - 10/10                  6:00pm - 8:00pm              R                B                   SANDLER-RATHE
TEC 640 30                            17978                        AR 101                     

Intro to Social Media
Social media has quickly grown from a way to keep up with friends and acquaintances, to a powerful tool that can transform your business. Just as important as your website and in-person interactions, learning to effectively use social media through sites like Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and blogging, will give you the opportunity to connect with audiences new and old in a compelling way. This course will give you an overview of today's major social media sites and work with you to ensure your business is social media ready.  (2 hours)

Ever evolving but still arguably at the top of the social media food chain is Facebook. In this class we'll learn to properly utilize your Facebook page to market your business or product, engage with customers, and grow brand awareness. You'll be introduced to the basics of using Facebook as a business tool through the use of brand-aligned posts, Facebook groups, events, and insights. (2 hours)

Twitter for Small Business
One of the most powerful ways to connect with existing and prospective clients in 140 characters or less. We'll discuss the best practices for small and growing business, including getting your message out to the right audience, the dos and don'ts of interacting on Twitter, and a hands-on overview of how to get started. (2 hours)

Instagram is a rapidly growing platform that allows its users to post snapshots of the moments that make up their brand and hashtag their way to a new audience. We'll work together to get you set up, understanding what hashtags are and how to use them to attract new eyes on your business, and the power that photos can bring to your brand.  (2 hours)

YouTube + Blogging
Continuing on with the theme of using visual components to get in front of your audience, we’ll dive into the world of YouTube, covering everything from set up to how this video platform can provide you exactly the tools you need to take your business to the next level. Video is one of the most powerful ways we can communicate our message, and with the use of YouTube, we have the power of advertising at our fingertips—for free! There is little more powerful than words when it comes to forming a connection with your audience. By utilizing blogging through platforms like WordPress, Tumblr, or your preferred method, you have the opportunity to reach your audience in a completely new way. In this class we’ll learn about the different platforms for blogging, how to craft a blog post that will resonate with your audience and build a strong connection, and how touse your social media to give that post the boost of exposure it needs. (2 hours)

Social Media Marketing Plan
During this course, students will present their social media marketing plans and get feedback from the instructor. Students should come prepared with the plan they have developed throughout the duration of the certificate. (2 hours)

Last Modified: 9/18/19