Social Media Certificate

Social Media Certificate Program 
MCC's Social Media Certificate program is designed to provide participants with a foundation and skill set in the new, evolving world of social media. The skills can be applied immediately in the workplace or to market a small business. All eight classes must be attended in order to achieve a certificate. In order to get the most of each class students should open an account in each platform prior to the start of class. Time will not be spent creating accounts in class. The listing below represents the order the classes occur in throughout the semester.  (16 hours) $249
TEC 640-80 
September 29 - November 17   Lowell Campus   Tuesday nights   6p -8p   Lowell Campus  LC-207

Introduction to Social Media
Everyday people are logging into social media sites such as Facebook, Twitter, LinkedIn and Pinterest. Pinning, tweeting, watching amateur videos, blogging and updating your status is just as common as turning on the television. This course gives you an overview of the major social media sites and provides some examples how individuals are using social media to brand themselves and businesses are using social media as a marketing tool. (2 hours) 

There’s a lot to “like” about Facebook
In the fast-paced world of social media marketing, some could argue that Facebook still is king (or queen). Are you interested in learning how to utilize Facebook to market your  business or product? Want to feel more engaged with your customers? This workshop will introduce you to the basics of business-based social networking, get you into Facebook for some hands-on learning and generate plenty of discussion about the advantages and disadvantages of this phenomenally popular website. Topics include: Business pages, groups, events, promotions, applications, targeted advertising and insights. (2 hours)

Advanced Facebook
This course is a continuation of Facebook. The instructor will expand upon the content previously taught as well as discuss more ways to help your business by using this platform. (2 hours)

Twitter Launch for Small Business
What is a tweet and why should your customers care? Learn the secrets of engaging with your prospects and existing clients in 140 characters or less. Included will be the 5 essential best practices for Twitter use for small and growing businesses. No previous knowledge of Twitter needed: A hands-on overview of how to set up and start tweeting will be included. (2 hours)

Pinterest, Instagram and more!
Pinterest is taking social media by storm growing at a pace much fast than Facebook. Learn how to pin, what to pin and how pinning can play a major role in a social media marketing plan for a business. The class will also spend time on Instagram and other applications. This class will be a lecture format with no time spent on personal platforms. (2 hours)

LinkedIn has fast become the online networking application of choice. In this class you’ll learn the features of LinkedIn and how they can help you in business and the job search. Topics include: home page, your profile, recommendations, contacts, groups, and jobs. (2 hours) 

Advanced LinkedIn
This course is a continuation of LinkedIn. The instructor will expand upon the content  previously taught as well as discuss more ways to help your business grow. (2 hours)

Social Media Marketing Plan
During this course, students will present their social media marketing plans and get feedback from the instructors. Students should come prepared with the plan they have developed throughout the duration of the certificate. (2 hours)

Other classes:
These two courses take place at Minuteman Technical School, 758 Marrett Road, Lexington, MA.  Registration is through Middlesex Community College.

Blogging for Marketing and Fun
Create your blog to enhance your career, build marketing talent, raise funds, or become a journalist. Find the free tools to develop beautifully written content. Discover how to give life to your blog with companion videos and online talk radio programs. Become a marketing expert that promotes you and your blog. Use your blog as a publicity and marketing engine. (3 Hours) $40
09/30     6:00pm - 9:00pm W           
TEC 651 33 15299 

Search Engine Optimization
Improve the visibility of your website with search engines like Google. In this seminar, you will be taught sure fire ways to improve the indexing of your site in popular search engines. You will walk away with knowledge you can immediately implement on your webpages and add a marketable skill to your resume. Titles, link juice, meta data, and the use of Google’s keyword tool will be demonstrated. Using Social Networking sites to drive traffic to your site will also be discussed. (2 Hours) $30
09/30          6:30pm - 8:30pm              W       
TEC 650 33                15297  

Attention Massachusetts Small Business Owners
The Social Media Certificate program is approved by the Massachusetts Workforce Express Fund.   This pool of  funding is designed for small business owners with less than 100 employees to quickly  provide training for employees.  Funding is paid to employers (not employees). Applications  must be received 6 weeks in advance of program. If eligible, this fund will reimburse employers 50 % of the course tuition cost.  For more information on this funding please contact Leandra Jones at  or online application    Questions on this funding call 617-727-8158 x 6951.   The state approved course number is 1102032. 

Last Modified: 7/8/15