Social Media Certificate



UPDATED! Social Media Certificate Program

MCC's Social Media Certificate program is designed to provide participants with a foundation and skill set in the new, evolving world of social media. The skills can be applied immediately in the workplace or to market a small business. All eight classes must be attended in order to achieve a certificate. In order to get the most of each class students should open an account in each platform prior to the start of class. Time will not be spent creating accounts in class. The listing below represents the order the classes occur in throughout the semester. (16 hours) $249

All class sessions below are from 6p -8p.
To enroll call 1800-818-3434.  FALL 2017: Registration begins July 3. 

10/03 - 11/21     6:00pm - 8:00pm              T              Lowell campus              MASTROGIACOMO
TEC 640 80          17175                    LC 213A


Intro to Social Media
Social media has quickly grown from a way to keep up with friends and acquaintances, to a powerful tool that can transform your business. Just as important as your website and in-person interactions, learning to effectively use social media through sites like Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and blogging, will give you the opportunity to connect with audiences new and old in a compelling way. This course will give you an overview of today's major social media sites and work with you to ensure your business is social media ready.  (2 hours)

Facebook 
Ever evolving but still arguably at the top of the social media food chain is Facebook. In this class we'll learn to properly utilize your Facebook page to market your business or product, engage with customers, and grow brand awareness. You'll be introduced to the basics of using Facebook as a business tool through the use of brand-aligned posts, Facebook groups, events, and insights. (2 hours)

Twitter for Small Business
One of the most powerful ways to connect with existing and prospective clients in 140 characters or less. We'll discuss the best practices for small and growing business, including getting your message out to the right audience, the dos and don'ts of interacting on Twitter, and a hands-on overview of how to get started. (2 hours)

Instagram
Instagram is a rapidly growing platform that allows its users to post snapshots of the moments that make up their brand and hashtag their way to a new audience. We'll work together to get you set up, understanding what hashtags are and how to use them to attract new eyes on your business, and the power that photos can bring to your brand.  (2 hours)

YouTube
Continuing on with the theme of using visual components to get in front of your audience, we'll dive into the world of YouTube, covering everything from set up to how this video platform can provide you exactly the tools you need to take your business to the next level. Video is one of the most powerful ways we can communicate our message, and with the use of YouTube, we have the power of advertising at our fingertips—for free! (2 hours)

Blogging + Tumblr
There is little more powerful than words when it comes to forming a connection with your audience. By utilizing blogging through platforms like WordPress, Tumblr, or your preferred method, you have the opportunity to reach your audience in a completely new way. In this class we'll learn about the different platforms for blogging, how to craft a blog post that will resonate with your audience and build a strong connection, and how to use your social media to give that post the boost of exposure it needs. (2 hours)

Pinterest, LinkedIn
What is Pinterest and why should you be pinning your way to marketing success? How do you use LinkedIn to expedite your job search and connect with others in your industry?  This class will cover both platforms and the little secrets that make each a slam-dunk of networking. (2 hours)

Social Media Marketing Plan
During this course, students will present their social media marketing plans and get feedback from the instructor. Students should come prepared with the plan they have developed throughout the duration of the certificate. (2 hours)

Last Modified: 6/19/17