Social Media Certificate
ONLINE! Social Media Certificate Program
MCC’s Social Media Certificate program is designed to provide participants with a
foundation and skill set in the new, evolving world of social media. The skills can
be applied immediately in the workplace or to market a small business. Please note: This is not an intro class. Students should open an account and have
working knowledge of each platform prior to class. Lessons will be released weekly.
All lessons must be completed to receive a certificate. (18 Hours) $275
LOGIN INFORMATION WILL BE EMAILED PRIOR TO THE START DATE
October 15 to November 19
Online with no class meetings (self paced)
Course Number: TEC 640 33 CRN: 18129
Professor: D’AURORA
Note: For Massachusetts employers who would like to send employees to the above course: Employers may qualify for 100% reimbursement through the Mass. Workforce Express Fund. Tuition must be employer paid. More Info
Intro to Social Media
Social media has quickly grown from a way to keep up with friends and acquaintances,
to a powerful tool that can transform your business. Just as important as your website
and in-person interactions, learning to effectively use social media through sites
like Facebook, X, Instagram, YouTube, Pinterest, LinkedIn, and blogging, will give
you the opportunity to connect with audiences new and old in a compelling way. We
will give you an overview of today's major social media sites.
Facebook
Ever evolving but still arguably at the top of the social media food chain is Facebook.
In this class we'll learn to properly utilize your Facebook page to market your business
or product, engage with customers, and grow brand awareness. You'll be introduced
to the basics of using Facebook as a business tool through the use of brand-aligned
posts, Facebook groups, events, and insights.
X (formerly Twitter) for Small Business
One of the most powerful ways to connect with existing and prospective clients in
280 characters or less. Learn practices for small and growing business, including
getting your message out to the right audience, the dos and don'ts of interacting
online and an overview of how to get started.
Instagram
Instagram is a rapidly growing platform that allows its users to post snapshots of
the moments that make up their brand and hashtag their way to a new audience. We'll
work together to get you set up, understanding what hashtags are and how to use them
to attract new eyes on your business, and the power that photos can bring to your
brand.
Pinterest
Pinterest is more than a colorful app to pass the time with—it can be an incredible
driver of traffic, sales, and new customers to your business. And the best part? It
largely works on autopilot! Students will explore the basics of Pinterest and how
you can begin to use it for the powerful tool it is
YouTube & Blogging
Continuing on with the theme of using visual components to get in front of your audience,
students will dive into the world of YouTube, covering everything from set up to how
this video platform can provide you exactly the tools you need to take your business
to the next level.
Social Media Marketing Plan
During this course, students will present their social media marketing plans and get
feedback from the instructor. Students should come prepared with the plan they have
developed throughout the duration of the certificate.