Small Business Training & Development

NEW! Customer Service Certificate Program
In today's competitive environment, profit and non-profit organizations will face operational and financial challenges with employees who are not trained and motivated to provide exceptional customer service. Participants may enroll in any or all modules listed below. Participants must complete all 4 classes for a certificate of completion.
For detailed info:https://www.middlesex.mass.edu/careertraining/hospitality.aspx

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NEW! Creating Marketing Materials for Your Business

Begin learning the fundamental principles of designing your business marketing materials using Microsoft Word and Google Docs in this hands-on certificate program. Learn the basics of design and how to implement these tools. Students will receive a certificate upon completion.(18 Hours) $239
For Detailed info: https://www.middlesex.mass.edu/careertraining/marketing.aspx

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Social Media Certificate Program MCC's Social Media Certificate program is designed to provide participants with a foundation and skill set in the new, evolving world of social media. The skills can be applied immediately in the workplace or to market a small business. All eight classes must be attended in order to achieve a certificate. In order to get the most of each class students should open an account in each platform prior to the start of class. Time will not be spent creating accounts in class.  For detailed info: https://www.middlesex.mass.edu/careertraining/socialmedia.aspx (12 hours) $219 

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NEW! Digital Media Marketing Certificate Program

In today’s internet driven world, understanding your businesses digital media marketing plan is essential.  In this program, you will learn about the different digital media outlets and how those can be applied to your digital marketing plan. The listing below represents the order the classes occur in throughout the semester. Students will receive a certificate upon completion. (15 hours) $219
For Detailed info: https://www.middlesex.mass.edu/careertraining/marketing.aspx

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NEW! Entrepreneurship: Practical Steps for Starting a Small Business
This course will look at the ins and outs of starting a business from scratch. Each week’s class will focus on a practical step in the process: licensing, permits & filings; scouting locations and conducting market research; choosing a platform for sales and processing; and developing a business plan. This course is intended either for those who are ready to set up a business or who have begun to do so. We will produce work, such as a business plan, that can actually be used for your business. (15 Hours) $219

10/17 - 11/21                         6:00pm - 8:30pm                      R                 B                     SANDLER-RATHE
CAR 909 30                                  17990                                  NA 117

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UPDATED! Creating Your Business Website

Trying to create your business website can be a daunting task, especially for those with little to know experience. Even with the free options out there, knowing how best to create your website is important to your business success. Learn how to create a blog or website using a popular blogging platform or content management system. Students will become proficient in online account management, dashboard usage, content creation, media library maintenance, and video embedding. At the end of the course, keep your site online and have all the tools necessary to be your own webmaster! No prior knowledge of HTML is required. (16 Hours) $289

10/07 - 12/16                        6:00pm - 8:00pm                     M                B                  FISHBONE
TEC 775 30                                    17602                               AR 101
No Class October 14, November 11, November 25

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NEW! Strategic Branding: Telling Your Story through Branding

The biggest mistake small businesses make is marketing without a brand. When you know what you stand for you’ll have a business that you love and attract clients you want to work with. This workshop will help you define your brand so you can clearly communicate who you are, what you do, why you do it, and know what sets you apart. Your brand will serve as the building block for your website, social media, and marketing materials. We’ll take a look at finding, defining, and perfecting your brand and translating that to your website, social media, marketing materials, and all that you do, leading to more sales, recognition, and clarity in your business. We will go over these practices, as well as dig into participant’s websites and social media in a non-technical way, focusing on ideas and suggestions for improving them. (12 Hours) $210

09/10 - 10/15                  6:00pm - 8:00pm                 T                B                  SANDLER-RATHE
TEC 770 30                             17568                            HH 113


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Accounting/Bookkeeping Fundamentals

Learn essential terms and concepts for starting an accounting system, understand debits and credits, classify items as assets, liabilities, equity, revenue/sales and expenditures. Use practice scenarios and complete basic procedures such as journalizing entries and posting transactions to a general ledger. Explore the bookkeeping and accounting cycle, cash systems, create and understand financial reports. Learn to create a Trial Balance and Post-Closing Trial Balance, understand an Income Statement and Balance Sheet as well as adjusting entries and bank statement reconciliation. Topics Include: understanding accounts; debits and credits; analyzing transactions; journaling; general ledger; closing/adjusting entries; post-closing trial balance; financial reporting. This professional development class does not have a pre-req. (30 hours) $565

9/10 - 11/5                 5:45pm - 9:00pm               T              B                 THERRIEN
CAR 797 30                    15260                          HH 211

Intro to QuickBooks Online – EDG 928

In this course in partnership with Ed2go, you will learn to manage the financial aspects of your small business quickly and efficiently using QuickBooks Online. Gain hands-on experience as you learn all the ways this well-designed accounting program makes it a snap to manage your business’ finances—from recording income and expenses, to entering checks and bank transfer entries, to setting up a chart of accounts. Learn to reconcile your checking account and manage credit card and loan payments; create and print invoices, receipts, and statements; track your payables, inventory, and receivables; create estimates; generate reports; and much more. Whether you are new to QuickBooks or have already used other versions of this software program, this course will empower you to take control of the financial accounting for your business, all with the ease and convenience of an online platform. When your course starts, you will be directed to access and utilize the free QuickBooks Online practice site to complete lessons and assignments. You do not need to purchase a subscription or additional software. Please note that this course is suitable only for the QuickBooks Online version. The desktop versions of QuickBooks are not compatible with this course and should not be used. Classes begin monthly. $150
Registration and payment is through Ed2go: https://www.ed2go.com/mcc/online-courses/quickbooks-online?tab=requirements
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SHRM HR Essentials
This fifteen (15) hour introductory course offers a solid, comprehensive overview of human resource roles and responsibilities. We will provide participants with critical knowledge to help reduce potentially costly lawsuits and improve the ability to handle challenging HR issues. This course is ideal for those who are just starting out in the HR profession, small business owners, or those who are looking for an effective way to improve their employee management skills. Tuition includes all SHRM® study materials which will be distributed the first class. (15 hours) 

More Info: https://www.middlesex.mass.edu/careertraining/shrme.aspx


 

 

Last Modified: 9/18/19