Small Business Training & Development


NEW! Digital Media Marketing Certificate Program
In today’s internet driven world, understanding your businesses digital media marketing plan is essential.  In this program, you will learn about the different digital media outlets and how those can be applied to your digital marketing plan. The listing below represents the order the classes occur in throughout the semester. Students will receive a certificate upon completion. (15 hours) $199 
3/6 - 4/17         6:00pm - 8:30pm           Wednesday                Bedford                  NOËL
TEC 661 30               19119                         AR 107
No Class March 20


Fundamentals & Trends in Digital Media Marketing
Learn the basics of digital media marketing, what platforms are included in digital media marketing, and how this is important in today’s market. (2.5 hours)

Optimizing Marketing Emails
Get email marketing tips to turn your generic e-blasts into optimized, personalized emails that your customers will actually read!  Hear best practices on email lists and what you can and cannot say in a marketing email.  Learn how to increase your open and click-through rates and more! (2.5 hours)

Search Engine/Website Optimization
Learn the process of improving the volume and quality of consumer traffic to your website.  Get tips and strategies that will make your website search-engine friendly. (2.5 hours)

Tracking Your Digital Media Marketing
Now you know how to get customers to your website, but how do you track that data. Learn the best ways to track this important data and what you can learn from the results.(2.5 hours)

Mobile & Online Advertising
Learn about the different online advertising channels and how to select those that will be consistent with their mobile marketing campaigns.  Gain knowledge on trends and guidelines around online and mobile advertising. (2.5 hours)

Creating Your Digital Marketing Campaign
Bring all the knowledge you have gained through the program together to create your business digital marketing campaign.  Students should come to class with a digital marketing plan prepared and ready for instructor feedback.  (2.5 hours) 

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NEW! Entrepreneurship: Practical Steps for Starting a Small Business
This course will look at the ins and outs of starting a business from scratch. Each week’s class will focus on a practical step in the process: licensing, permits & filings; scouting locations and conducting market research; choosing a platform for sales and processing; and developing a business plan. This course is intended either for those who are ready to set up a business or who have begun to do so. We will produce work, such as a business plan, that can actually be used for your business. (15 Hours) $199
03/07 - 04/18                   6:00pm - 8:30pm               Thursday         B                   SANDLER
CAR 909 30                          19582                                   AR 101
No class March 21
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NEW! Creating Marketing Materials for Your Business
Begin learning the fundamental principles of designing your business marketing materials using Microsoft Word and Google Docs in this hands-on certificate program. Learn the basics of design and how to implement these tools. Students will receive a certificate upon completion.(18 Hours) $229
4/1 - 5/13              6:00pm - 9:00pm              Monday               B                NOËL
TEC 774 30                    19120                             AR 101
No Class April 15

Designing 101
You will learn the four basic principles of design marketing, contrast, repetition, alignment, and proximity. Looking at these basic principles, you will begin to discuss how this can be implemented into a business plan. (3 Hours)

Designing 101 cont
A continuation of Designing 101 with more in-depth discussion on design your portfolio (3 Hours)

Branding Your Business
Think you need a large budget and marketing firm to brand your business? Think again! This class will break down the branding process into easy-to-execute steps to create a winning and successful business brand and mission statement. (3 Hours)

Stationery Designing
Learn how to create letters, business cards, PowerPoint presentations, etc. that will be effective and polished. (3 Hours)

Advertising and Designing for Media
Learn to create fliers, advertisements, posters, etc. that incorporate your business brand and the basic design concepts that represent your business. (3 Hours)

Design Portfolio
Building upon the previous 5 modules, create a design portfolio for your business marketing needs and get feedback from your instructor. Students should come prepared with their business marketing design portfolio. (3 Hours)

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Strategic Branding: Telling Your Story Through Branding The most successful local businesses don’t just have a business, they have a brand. This workshop will help you define your brand so you can clearly communicate who you are, what you do, why you do it, and know what sets you apart. We’ll take a look at finding, defining, and perfecting your brand and translating that to your website, social media, marketing materials, and more. We will go over these practices, as well as dig into participants Websites and social media in a non-technical way, focusing on ideas and suggestions for improving them. (6 Hours) $99

4/10 - 4/24                6:00pm - 8:00pm           Wednesday            Lowell              MASTROGIACOMO
TEC 770 30                      19110                             LC 201



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Social Media Certificate Program
MCC's Social Media Certificate program is designed to provide participants with a foundation and skill set in the new, evolving world of social media. The skills can be applied immediately in the workplace or to market a small business. All eight classes must be attended in order to achieve a certificate. In order to get the most of each class students should open an account in each platform prior to the start of class. Time will not be spent creating accounts in class.  For detailed info: https://www.middlesex.mass.edu/careertraining/socialmedia.aspx (12 hours) $199                                        


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NEW! Optimize Your Business Website
How do search engines like Google and Bing see your website, and how can you achieve a higher rank that will allow users to more easily find your site? How can you sell products or services through your website and process online payments? How can you include photo galleries, web-based forms, or portfolios into your website? How can you turn your website into a specialized social network? This course will explore ways to optimize your website and add new applications. (16 Hours) $279

03/04 - 05/06                  7:00pm - 9:00pm                  M                 B                   FISHBONE
TEC 776 30                          19560                              AR 108
No Class March 18



NEW! WordPress 101
Get hands-on experience with this powerful tool as you bring your vision to life with your own WordPress.org site and blog. You’ll find out how to use WordPress to create pages and posts, add images and videos, change a site’s look and feel, and include user-friendly features. You’ll discover the ease of using WordPress design themes to express your creativity, and you’ll see how much fun it is to be part of the vibrant WordPress online community. (6 Hours) $99

5/1 - 5/15           6:00pm - 8:00pm           W         B             MASTROGIACOMO
TEC 754 80              19550                          AR 107

 

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Accounting Fundamentals Certificate Program
Understanding basic accounting principles and maintaining accurate financial records is critical for all businesses. You will be introduced to theory and practice of basic concepts in accounting and bookkeeping. This hands-on program introduces participants to documents and journals required to establish a computerized set of accounts for a small business. Individuals who are interested in starting on this career path, small or home based business owners, and others with little to no experience will benefit. Complete the Fundamentals of Accounting/Bookkeeping and QuickBooks to earn the certificate of completion or modules can be taken alone.


Accounting/Bookkeeping Fundamentals
Learn essential terms and concepts related to starting an accounting system, understand debits and credits, classify items as assets, liabilities, equity, revenue/sales and expenditures. Use practice scenarios and complete basic procedures such as journalizing entries and posting transactions to a general ledger. Explore the bookkeeping and accounting cycle, cash systems, creating and understanding financial reports. Learn to create a Trial Balance and Post-Closing Trial Balance, understand an Income Statement and Balance Sheet as well as adjusting entries and bank statement reconciliation. Topics Include: understanding accounts; debits and credits; analyzing transactions; journaling; general ledger; closing/adjusting entries; post-closing trial balance; financial reporting. (30 hours) $549

01/28 - 04/08                5:45pm - 9:00pm             M              B               SHARMA
CAR 797 30                             17351                   AR 102
No classes: February 18, March 18


Computerized Accounting & Bookkeeping with QuickBooks 2010
Develop a working familiarity of QuickBooks 2010 with this hands-on course and apply this financial software application to what you have learned in Accounting and Bookkeeping Fundamentals. This course provides hands-on experience performing the most common business transactions. The objective is to give students a basic familiarity with the operation of QuickBooks and an overview of the accounting process as it relates to QuickBooks in a small business environment. This course requires completion of Accounting/Bookkeeping Fundamentals or previous accounting/bookkeeping knowledge. Topics: Getting Started; The Sales Process; Banking and other Transactions; Vendors and Managing Expenses; Bank Reconciliation and Reports. Bring a flash drive to class. (13 hours) $169

4/29 – 5/8                    5:45pm - 9:00pm               M & W               B                SHARMA
CAR 722 30                      17352                               AR 102

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SHRM HR Essentials
This fifteen (15) hour introductory course offers a solid, comprehensive overview of human resource roles and responsibilities. We will provide participants with critical knowledge to help reduce potentially costly lawsuits and improve the ability to handle challenging HR issues. This course is ideal for those who are just starting out in the HR profession, small business owners, or those who are looking for an effective way to improve their employee management skills. Tuition includes all SHRM® study materials which will be distributed the first class. HR Topics Covered: HR Management, Employment Law, Recruitment and Selection Compensation and Benefits, Employee Development and Performance Management. In cooperation with SHRM®, a certificate will be awarded upon successful completion of all hours. Partial credit is not awarded. For Commonwealth of Massachusetts Employees: Course is eligible for tuition waiver only. Material/text fee is student paid. (15 hours) 

More Info: https://www.middlesex.mass.edu/careertraining/shrme.aspx


 

 

Last Modified: 11/14/18