Small Business Training & Development




NEW! Digital Media Marketing Certificate Program
In today’s internet driven world, understanding your businesses digital media marketing plan is essential.  In this program, you will learn about the different digital media outlets and how those can be applied to your digital marketing plan. The listing below represents the order the classes occur in throughout the semester. Students will receive a certificate upon completion. (15 hours) $199 
9/24 - 11/5          6:00pm - 8:30pm           Monday                 Bedford                   Noel
TEC 661 30               17158                          NA 102

Fundamentals & Trends in Digital Media Marketing
Learn the basics of digital media marketing, what platforms are included in digital media marketing, and how this is important in today’s market. (2.5 hours)

Optimizing Marketing Emails
Get email marketing tips to turn your generic e-blasts into optimized, personalized emails that your customers will actually read!  Hear best practices on email lists and what you can and cannot say in a marketing email.  Learn how to increase your open and click-through rates and more! (2.5 hours)

Search Engine/Website Optimization
Learn the process of improving the volume and quality of consumer traffic to your website.  Get tips and strategies that will make your website search-engine friendly. (2.5 hours)

Tracking Your Digital Media Marketing
Now you know how to get customers to your website, but how do you track that data. Learn the best ways to track this important data and what you can learn from the results.(2.5 hours)

Mobile & Online Advertising
Learn about the different online advertising channels and how to select those that will be consistent with their mobile marketing campaigns.  Gain knowledge on trends and guidelines around online and mobile advertising. (2.5 hours)

Creating Your Digital Marketing Campaign
Bring all the knowledge you have gained through the program together to create your business digital marketing campaign.  Students should come to class with a digital marketing plan prepared and ready for instructor feedback.  (2.5 hours) 
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NEW! Creating Marketing Materials for Your Business
Begin learning the fundamental principles of designing your business marketing materials using Microsoft Word and Google Docs in this hands-on certificate program. Learn the basics of design and how to implement these tools.  Students will receive a certificate upon completion (18 Hours) $229

09/26 - 11/07              6:00pm - 9:00pm                W                B                NOËL
TEC 774 30                    17601                             HH 211

Designing 101
You will learn the four basic principles of design marketing, contrast, repetition, alignment, and proximity. Looking at these basic principles, you will begin to discuss how this can be implemented into a business plan. (3 Hours)

Designing 101 cont
A continuation of Designing 101 with more in-depth discussion on design your portfolio (3 Hours)

Branding Your Business
Think you need a large budget and marketing firm to brand your business? Think again! This class will break down the branding process into easy-to-execute steps to create a winning and successful business brand and mission statement. (3 Hours)

Stationery Designing
Learn how to create letters, business cards, PowerPoint presentations, etc. that will be effective and polished. (3 Hours)

Advertising and Designing for Media
Learn to create fliers, advertisements, posters, etc. that incorporate your business brand and the basic design concepts that represent your business. (3 Hours)

Design Portfolio
Building upon the previous 5 modules, create a design portfolio for your business marketing needs and get feedback from your instructor. Students should come prepared with their business marketing design portfolio. (3 Hours)

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Strategic Branding: Telling Your Story Through Branding The most successful local businesses don’t just have a business, they have a brand. This workshop will help you define your brand so you can clearly communicate who you are, what you do, why you do it, and know what sets you apart. We’ll take a look at finding, defining, and perfecting your brand and translating that to your website, social media, marketing materials, and more. We will go over these practices, as well as dig into participants Websites and social media in a non-technical way, focusing on ideas and suggestions for improving them. (6 Hours) $99

10/23 - 11/06                6:00pm - 8:00pm           T            B              MASTROGIACOMO
TEC 770 30                      17568

MANAGEMENT LEADERSHIP
Management and Leadership Certificate for New Managers
This program will give new managers the skills needed to shift from an individual contributor to a well-respected manager and achieve team success. With role play and case studies, you will discover how to adjust use your unique skills and management style for this new challenge. Note: Participants may enroll in any or all modules listed below. Participants must complete all 6 classes for a certificate of completion. Instructor Bio: Dr. Marcie Zaharee brings 20 years of experience in academia, department of defense, and industry to Middlesex Community College. Marcie joined MITRE in 2005 as an Associate Department Head for Information Management and Practice where she worked to advance knowledge management in MITRE. She is now the Ideation and Innovation Manager within the Office of Corporate Technology responsible for the process and infrastructure of MITRE’s innovation program. Marcie holds a Masters and Ph.D. in Business Management and Education. For detailed info: https://www.middlesex.mass.edu/careertraining/management.aspx

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UPDATED! Social Media Certificate Program
MCC's Social Media Certificate program is designed to provide participants with a foundation and skill set in the new, evolving world of social media. The skills can be applied immediately in the workplace or to market a small business. All eight classes must be attended in order to achieve a certificate. In order to get the most of each class students should open an account in each platform prior to the start of class. Time will not be spent creating accounts in class.  For detailed info: https://www.middlesex.mass.edu/careertraining/socialmedia.aspx (12 hours) $199                                        


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NEW! Creating Your Business Website
Trying to create your business website can be a daunting task, especially for those with little to no experience. Even with the free options out there, knowing how best to create your website is important to your business success. Learn how to create a blog or website using a popular blogging platform or content management system. Students will become proficient in online account management, dashboard usage, content creation, media library maintenance, and video embedding. At the end of the course, keep your site online and have all the tools necessary to be your own webmaster! No prior knowledge of HTML is required. (16 hours) $279

09/24 - 11/26             7:00pm - 9:00pm            M            B             FISHBONE
TEC 775 30                    17602                      NA 103
No Class Monday 10/8 & 11/12


NEW! WordPress 101
Get hands-on experience with this powerful tool as you bring your vision to life with your own WordPress.org site and blog. You’ll find out how to use WordPress to create pages and posts, add images and videos, change a site’s look and feel, and include user-friendly features. You’ll discover the ease of using WordPress design themes to express your creativity, and you’ll see how much fun it is to be part of the vibrant WordPress online community. (6 Hours) $99

9/19 - 10/3           6:00pm - 8:00pm           W          L             MASTROGIACOMO
TEC 754 80              17603                      LC 203

 


COMPUTER APPLICATIONS
NOTE: All on campus instructor-led computer training uses MS Office Suite 2016; MS Windows.
Please bring a flash drive to all computer classes to save any in-class work.

NEW! Comp TIA A + Exam Prep
In the CompTIA A+ complete class, students will gain the knowledge needed to sit for the CompTIA A+ certification exam, which is the preferred industry qualifying credentials for technical support and IT operations roles. This complete course focuses on both 901 and 902 exams. After successful completion of this class candidates are better prepared to troubleshoot problem solve and understand a wide variety of issues ranging from networking, operating systems mobile devices and security.

This 7-week course is designed for Individuals who have basic computer user skills and who are interested in obtaining a job as an entry-level IT technician. This course is also designed for students who are seeking the CompTIA A+ certification and who want to prepare for the CompTIA A+ 220-901 Certification Exam and the CompTIA 220-902 Certification Exam. Prerequisites: Basic computer user skills and basic knowledge of computing concepts. (60 Hours) $899

09/25 - 11/27               5:00pm - 9:00pm              T/R              B                BOWEN
TEC 706 30                    17539                           HH 211

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NEW! Intro to SQL
This class will introduce students to basic relational database concepts using Structured Query Language (SQL) to create, modify, and access database information. You will learn to write queries to retrieve, order, filter and aggregate data from a single table, as well as queries on multiple tables. SQL statements and clauses taught in this course include: CREATE, DROP, INSERT, UPDATE, DELETE, SELECT, DISTINCT, WHERE, ORDER BY, GROUP BY, HAVING, and JOIN. This course is appropriate for those you want to learn relational databases and/or whose jobs require them to work with relational databases. This is an intro class and is not a certification exam prep. Textbook requirement TBA, approx. $40. Tuition: $360.

10/02 - 10/30           4:00pm - 7:30pm           T              B             BLEICHMAN
TEC 773 30                  17542                      NA-103

10/12 - 10/26             9:00am - 3:30pm           F             B             BLEICHMAN
TEC 773 35                  17543                   NA-103

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Business Computer Applications Certificate
This certificate course will prepare you for a position in offices where proficiency in software such as Microsoft Office suite is used. These positions include administrative assistant, customer service or data entry. Students will become proficient in computer skills such as file & folder management, system backup, device/printer setup, internet basics, password management along with word processing, spreadsheet, and presentation, and calendar software packages. These tools are commonly used in most work environments today. (24 hours) $299          

09/26 - 11/14              6:00pm - 9:00pm            W         L           KILROY
TEC 748 80                   16129                        LC 308

10/18 - 12/13              6:00pm - 9:00pm            R           B               KELLEY
TEC 748 30                    16128                      NA 102


Practical Computers - An Intro to PC’s and Windows
This course is an introduction to the computer and computer applications via lecture and hands-on activities. We start with an overview of computer hardware, software, and networks that includes the use of Microsoft Windows for running programs, the creation of folders, and file management. We continue with a focus on Microsoft Word, Microsoft Excel, Microsoft PowerPoint, and the Internet. (12 hours) $169

09/18 - 10/09               6:00pm - 9:00pm              T           B            KELLEY
TEC 602 30                        11390

10/26 - 11/16                 9:00am - 12:00pm           F            L              KILROY
TEC 602 80                         11393                       LC 201


MS Word for Business
Microsoft Word is a powerful and popular word processing program most professionals use in the business world. This course will provide the necessary skills for creating professional and eye-catching documents, reports, newsletters, flyers and more by utilizing both basic and advanced techniques. (12 Hours) $169

10/15 - 11/05                   6:00pm - 9:00pm            M             B              KILROY
TEC 762 30                       17157                         AR 108

 

MS Excel Certificate
From beginning to advanced functions of MS Excel, prepare yourself for the workforce demands as you become proficient with Microsoft Excel. Whether you have used MS Excel before and just want to learn more about Excel or are completely new to the program, this course is designed to teach you the features of MS Excel to have you using it like a pro from beginning to advanced functions. The business and personal uses of the Microsoft Excel program are endless. This program will give you a powerful set of skills to help you with career advancement. Upon successful completion you will be able to: create and format a worksheet; create formulas; manipulate and calculate data with advanced formulas, create and modify tables, present data with charts, analyze data using PivotTables, customize data, work with multiple workbooks, import and export data. Pre-Req: Students must be proficient in a MS Windows environment with keyboarding skills. Please bring a flash drive to class. (24 hours) $299

10/03 - 12/05                    6:00pm - 9:00pm             W                B              TROCHE
TEC 759 30                          17147                         AR-107
No class Oct 31; No class Nov 21


MS Excel Beginning/Intermediate
This comprehensive course provides the in-depth, hands-on instruction needed to work with Microsoft Excel. In this class students will learn the fundamentals of creating workbooks, performing calculations, using built-in formulas, formatting the worksheet, combining, sorting, and summarizing data, working with charts and printing. Participants must be proficient with MS Windows/keyboarding. Please bring a flash drive to class. (9 hours) $149

10/01 - 10/22             6:00pm - 9:00pm            M         B          TROCHE
TEC 760 30                  17148                        AR-101
No class Oct 8

10/02 - 10/16             6:00pm - 9:00pm           T              L          TROCHE
TEC 760 80                      17150                    LC-202

 
MS Excel Advanced
Topics will include using built-in functions such as V-LOOKUP, SUMIF, COUNTIF, INDEX, MATCH and IF; combining multiple built-in functions; Searching data tables; creating basic macros; building pivot tables to analyze data, conditional formatting for charts and graphs. Please bring a flash. This hands-on class will be past-paced and will build on intermediate skills. Pre-Req: relative vs. absolute cell reference, conditional formatting, filtering and sorting and basic functions like CONCATENATE, PROPER and COUNTIFS. (9 hours) $129

10/23 - 11/06                 6:00pm - 9:00pm           T              L           TROCHE
TEC 761 80                      17538                     LC-202


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Accounting Fundamentals Certificate Program
Understanding basic accounting principles and maintaining accurate financial records is critical for all businesses. You will be introduced to theory and practice of basic concepts in accounting and bookkeeping. This hands-on program introduces participants to documents and journals required to establish a computerized set of accounts for a small business. Individuals who are interested in starting on this career path, small or home based business owners, and others with little to no experience will benefit. Complete the Fundamentals of Accounting/Bookkeeping and QuickBooks to earn the certificate of completion or modules can be taken alone.


Accounting/Bookkeeping Fundamentals
Learn essential terms and concepts related to starting an accounting system, understand debits and credits, classify items as assets, liabilities, equity, revenue/sales and expenditures. Use practice scenarios and complete basic procedures such as journalizing entries and posting transactions to a general ledger. Explore the bookkeeping and accounting cycle, cash systems, creating and understanding financial reports. Learn to create a Trial Balance and Post-Closing Trial Balance, understand an Income Statement and Balance Sheet as well as adjusting entries and bank statement reconciliation. Topics Include: understanding accounts; debits and credits; analyzing transactions; journaling; general ledger; closing/adjusting entries; post-closing trial balance; financial reporting. (30 hours) $549

 09/10 - 11/19              5:45pm - 9:00pm              M             B             SHARMA
CAR 797 30                  15260                         AR-107
No class Oct 8; No class Nov 12

Computerized Accounting & Bookkeeping with QuickBooks 2010
Develop a working familiarity of QuickBooks 2010 with this hands-on course and apply this financial software application to what you have learned in Accounting and Bookkeeping Fundamentals. This course provides hands-on experience performing the most common business transactions. The objective is to give students a basic familiarity with the operation of QuickBooks and an overview of the accounting process as it relates to QuickBooks in a small business environment. This course requires completion of Accounting/Bookkeeping Fundamentals or previous accounting/bookkeeping knowledge. Topics: Getting Started; The Sales Process; Banking and other Transactions; Vendors and Managing Expenses; Bank Reconciliation and Reports. Bring a flash drive to class. (13 hours) $169

11/26, 12/3, 12/6, 12/10                  5:45pm - 9:00pm                B                SHARMA
CAR 722 30                                     15261                             AR-107
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PROJECT MANAGEMENT

Winning Project Management
In this introductory class you will develop the skills to build a sturdy project plan and to manage the project using that plan. You will learn how to balance the triple constraints of scope, cost, and schedule with the other project imperatives of quality, risk, stakeholder satisfaction, and business profit.  Participants will use their own real projects to develop a scope statement, work breakdown structure, network logic diagram, and resource assignments. Through the interactive game of Herding Cats, everyone will manage a project, revise a plan based on milestone achievements, assess risk, and re-plan to accommodate changes that occur. Topics include progress measurement techniques such as buffer management and earned value, status reporting, and how to manage a team of creative individual contributors. The program includes the latest terminology from PMI's PMBOK Guide.  Note: This is NOT a PMP exam prep course. Instructor: Jack Nevison from New Leaf Project Management. 20 hours $369 tuition. $60 materials fees due to the instructor the first day of class. 
Friday:  October 12, 19, 26    8:30am - 3:30pm                             Bedford campus        
Course # CAR 869 30          17151                                    Henderson Hall                           Room 115
To register, call 1-800-818-3434 July 2 - October 3      

                                                   

HUMAN RESOURCES

SHRM Human Resource Certification Exam Prep
The Future of HR is SHRM - Certified. Establish yourself as a globally recognized human resource expert by earning the SHRM standard in HR certification: SHRM Certified Professional (SHRM-CP) and SHRM Senior Certified Professional (SHRM-SCP). These professional certifications can open doors for professional advancement, serve to harmonize standards with changing expectations and signal to employers advanced professional development. Ensure you’re prepared with our course designed for SHRM credential candidates. Expand and test your knowledge and practical, real-life competencies in areas critical for HR career success. This intensive program combine’s expert instruction with MCC certified and experienced instructor along with the SHRM Learning System so you will learn faster, retain more knowledge and stay on track for success on the exam. For more information visit www.SHRMCertification.org. The course investment includes instruction, online and print course materials. (33 hours) 

More Info: https://www.middlesex.mass.edu/careertraining/shrmls.aspx


SHRM HR Essentials
This fifteen (15) hour introductory course offers a solid, comprehensive overview of human resource roles and responsibilities. We will provide participants with critical knowledge to help reduce potentially costly lawsuits and improve the ability to handle challenging HR issues. This course is ideal for those who are just starting out in the HR profession, small business owners, or those who are looking for an effective way to improve their employee management skills. Tuition includes all SHRM® study materials which will be distributed the first class. HR Topics Covered: HR Management, Employment Law, Recruitment and Selection Compensation and Benefits, Employee Development and Performance Management. In cooperation with SHRM®, a certificate will be awarded upon successful completion of all hours. Partial credit is not awarded. For Commonwealth of Massachusetts Employees: Course is eligible for tuition waiver only. Material/text fee is student paid. (15 hours) 

More Info: https://www.middlesex.mass.edu/careertraining/shrme.aspx


 

 

Last Modified: 7/9/18