Digital Media & Marketing
Summer 2023 -Certified Digital Media Marketing
The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences. The skills and knowledge you obtain from this course will prepare you to proceed with the Online Marketing Certified Professional (OMCP) certification. This course offers enrollment with a voucher. The voucher is prepaid access to sit for the certifying exam upon eligibility. Not eligible for waivers. (220 hours) $2,595
EnrollmentthroughCengageLearningbycalling1-877-221-5151.
Fall 2023 - Digital Media Marketing Certificate
In today’s internet driven world, understanding your businesses digital media marketing
plan is essential. In this program, you will learn about the different digital media
outlets and how those can be applied to your digital marketing plan. The listing below
represents the order the classes occur in throughout the semester. Students will receive
a certificate upon completion.
(15 hours) $219
Next Session Fall 2023 - Dates to be announced
Fundamentals & Trends in Digital Media Marketing
Learn the basics of digital media marketing, what platforms are included in digital media
marketing, and how this is important in today’s market. (2.5 hours)
Optimizing Marketing Emails
Get email marketing tips to turn your generic e-blasts into optimized, personalized emails
that your customers will actually read! Hear best practices on email lists and what
you can and cannot say in a marketing email. Learn how to increase your open and
click-through rates and more! (2.5 hours)
Search Engine/Website Optimization
Learn the process of improving the volume and quality of consumer traffic to your
website. Get tips and strategies that will make your website search-engine friendly. (2.5
hours)
Tracking Your Digital Media Marketing
Now you know how to get customers to your website, but how do you track that data.
Learn the best ways to track this important data and what you can learn from the results.(2.5
hours)
Mobile & Online Advertising
Learn about the different online advertising channels and how to select those that
will be consistent with their mobile marketing campaigns. Gain knowledge on trends and
guidelines around online and mobile advertising. (2.5 hours)
Creating Your Digital Marketing Campaign
Bring all the knowledge you have gained through the program together to create your business
digital marketing campaign. Students should come to class with a digital marketing
plan prepared and ready for instructor feedback. (2.5 hours)
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