Digital Media & Small Business Marketing
ONLINE Digital Media Marketing Certificate
In today’s internet driven world, understanding your businesses digital media marketing
plan is essential. In this program, you will learn about the different digital media
outlets and how those can be applied to your digital marketing plan. The listing below
represents the order the classes occur in throughout the semester. Students will receive a
certificate upon completion. Login information will be sent via email prior to the start of class. (15 hours) $219
10/18 - 12/06 6:00pm - 8:30pm Monday Online with Class Meeting Time
Course Number: TEC 661 33 CRN: 18109 Professor NOEL
Fundamentals & Trends in Digital Media Marketing
Learn the basics of digital media marketing, what platforms are included in digital media
marketing, and how this is important in today’s market. (2.5 hours)
Optimizing Marketing Emails
Get email marketing tips to turn your generic e-blasts into optimized, personalized emails
that your customers will actually read! Hear best practices on email lists and what
you can and cannot say in a marketing email. Learn how to increase your open and
click-through rates and more! (2.5 hours)
Search Engine/Website Optimization
Learn the process of improving the volume and quality of consumer traffic to your
website. Get tips and strategies that will make your website search-engine friendly. (2.5
hours)
Tracking Your Digital Media Marketing
Now you know how to get customers to your website, but how do you track that data.
Learn the best ways to track this important data and what you can learn from the results.(2.5
hours)
Mobile & Online Advertising
Learn about the different online advertising channels and how to select those that
will be consistent with their mobile marketing campaigns. Gain knowledge on trends and
guidelines around online and mobile advertising. (2.5 hours)
Creating Your Digital Marketing Campaign
Bring all the knowledge you have gained through the program together to create your business
digital marketing campaign. Students should come to class with a digital marketing
plan prepared and ready for instructor feedback. (2.5 hours)
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