Digital Media & Small Business Marketing

Digital Media Marketing Certificate

In today’s internet driven world, understanding your businesses digital media marketing plan is essential.  In this program, you will learn about the different digital media outlets and how those can be applied to your digital marketing plan. The listing below represents the order the classes occur in throughout the semester. Students will receive a certificate upon completion.  (15 hours) $219

04/01 -05/06                       6:00pm - 8:30pm                  W                  B                  NOËL
TEC 661 30                                  19119                           AR 107

Fundamentals & Trends in Digital Media Marketing
Learn the basics of digital media marketing, what platforms are included in digital media marketing, and how this is important in today’s market. (2.5 hours)

Optimizing Marketing Emails
Get email marketing tips to turn your generic e-blasts into optimized, personalized emails that your customers will actually read!  Hear best practices on email lists and what you can and cannot say in a marketing email.  Learn how to increase your open and click-through rates and more! (2.5 hours)

Search Engine/Website Optimization
Learn the process of improving the volume and quality of consumer traffic to your website.  Get tips and strategies that will make your website search-engine friendly. (2.5 hours)

Tracking Your Digital Media Marketing
Now you know how to get customers to your website, but how do you track that data. Learn the best ways to track this important data and what you can learn from the results.(2.5 hours)

Mobile & Online Advertising
Learn about the different online advertising channels and how to select those that will be consistent with their mobile marketing campaigns.  Gain knowledge on trends and guidelines around online and mobile advertising. (2.5 hours)

Creating Your Digital Marketing Campaign
Bring all the knowledge you have gained through the program together to create your business digital marketing campaign.  Students should come to class with a digital marketing plan prepared and ready for instructor feedback.  (2.5 hours) 

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NEW! Strategic Branding: Telling Your Story through Branding

The biggest mistake small businesses make is marketing without a brand. When you know what you stand for you’ll have a business that you love and attract clients you want to work with. This workshop will help you define your brand so you can clearly communicate who you are, what you do, why you do it, and know what sets you apart. Your brand will serve as the building block for your website, social media, and marketing materials. We’ll take a look at finding, defining, and perfecting your brand and translating that to your website, social media, marketing materials, and all that you do, leading to more sales, recognition, and clarity in your business. We will go over these practices, as well as dig into participant’s websites and social media in a non-technical way, focusing on ideas and suggestions for improving them. (12 Hours) $210

02/13 - 03/26                  6:00pm - 8:00pm                 R                B                  SANDLER-RATHE
TEC 770 30                             19866                           AR 102

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NEW! Optimize Your Business Website

How do search engines like Google and Bing see your website, and how can you achieve a higher rank that will allow users to more easily find your site? How can you sell products or services through your website and process online payments? How can you include photo galleries, web-based forms, or portfolios into your website? How can you turn your website into a specialized social network? This course will explore ways to optimize your website and add new applications. (16 Hours) $289
03/02 - 05/04               6:00pm - 8:00pm             M                 B                 FISHBONE
TEC 776 30                         19560                      AR 108
No class March 16 & April 20


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Last Modified: 11/21/19