Digital Media & Small Business Marketing

Digital Media Marketing Certificate Program
In today’s internet driven world, understanding your businesses digital media marketing plan is essential.  In this program, you will learn about the different digital media outlets and how those can be applied to your digital marketing plan. The listing below represents the order the classes occur in throughout the semester. Students will receive a certificate upon completion.
(15 hours) $199 
3/13 - 4/24        6:00pm - 8:30pm           Wednesday                Bedford                  NOËL
TEC 661 30               19119                         AR 107
No Class March 20

Fundamentals & Trends in Digital Media Marketing
Learn the basics of digital media marketing, what platforms are included in digital media marketing, and how this is important in today’s market. (2.5 hours)

Optimizing Marketing Emails
Get email marketing tips to turn your generic e-blasts into optimized, personalized emails that your customers will actually read!  Hear best practices on email lists and what you can and cannot say in a marketing email.  Learn how to increase your open and click-through rates and more! (2.5 hours)

Search Engine/Website Optimization
Learn the process of improving the volume and quality of consumer traffic to your website.  Get tips and strategies that will make your website search-engine friendly. (2.5 hours)

Tracking Your Digital Media Marketing
Now you know how to get customers to your website, but how do you track that data. Learn the best ways to track this important data and what you can learn from the results.(2.5 hours)

Mobile & Online Advertising
Learn about the different online advertising channels and how to select those that will be consistent with their mobile marketing campaigns.  Gain knowledge on trends and guidelines around online and mobile advertising. (2.5 hours)

Creating Your Digital Marketing Campaign
Bring all the knowledge you have gained through the program together to create your business digital marketing campaign.  Students should come to class with a digital marketing plan prepared and ready for instructor feedback.  (2.5 hours) 

NEW! Creating Marketing Materials for Your Business
Begin learning the fundamental principles of designing your business marketing materials using Microsoft Word and Google Docs in this hands-on certificate program. Learn the basics of design and how to implement these tools.  Students will receive a certificate upon completion (18 Hours) $229

4/1 - 5/13              6:00pm - 9:00pm              Monday               B                NOËL
TEC 774 30                    19120                             AR 101
No Class April 15

Designing 101
You will learn the four basic principles of design marketing, contrast, repetition, alignment, and proximity. Looking at these basic principles, you will begin to discuss how this can be implemented into a business plan. (3 Hours)

Designing 101 cont
A continuation of Designing 101 with more in-depth discussion on design your portfolio (3 Hours)

Branding Your Business
Think you need a large budget and marketing firm to brand your business? Think again! This class will break down the branding process into easy-to-execute steps to create a winning and successful business brand and mission statement. (3 Hours)

Stationery Designing
Learn how to create letters, business cards, PowerPoint presentations, etc. that will be effective and polished. (3 Hours)

Advertising and Designing for Media
Learn to create fliers, advertisements, posters, etc. that incorporate your business brand and the basic design concepts that represent your business. (3 Hours)

Design Portfolio
Building upon the previous 5 modules, create a design portfolio for your business marketing needs and get feedback from your instructor. Students should come prepared with their business marketing design portfolio. (3 Hours)


NEW! Entrepreneurship: Practical Steps for Starting a Small Business
This course will look at the ins and outs of starting a business from scratch. Each week’s class will focus on a practical step in the process: licensing, permits & filings; scouting locations and conducting market research; choosing a platform for sales and processing; and developing a business plan. This course is intended either for those who are ready to set up a business or who have begun to do so. We will produce work, such as a business plan, that can actually be used for your business. (15 Hours) $199
03/07 - 04/18                   6:00pm - 8:30pm               Thursday         B                   SANDLER
CAR 909 30                          19582                                   AR 101
No class March 21


NEW! Optimize Your Business Website
How do search engines like Google and Bing see your website, and how can you achieve a higher rank that will allow users to more easily find your site? How can you sell products or services through your website and process online payments? How can you include photo galleries, web-based forms, or portfolios into your website? How can you turn your website into a specialized social network? This course will explore ways to optimize your website and add new applications. (16 Hours) $279
03/04 - 05/06                  7:00pm - 9:00pm                  M                 B                   FISHBONE
TEC 776 30                          19560                              AR 108
No Class March 18


NEW! Video Production & Editing
Become the next viral video star, create a highlight reel from a family wedding, edit your phone videos and photos together into cool vacation movies, or create your own how-to videos; the possibilities are endless. This course will teach students how to use Apple iMovie to import footage, add audio and title screens, adjust color, use transitions and export films to easily share with family and friends. Topics covered will include: the difference between .mov and .mp4 files, what makes a video HD and best practices for how to produce and share video. At the end of the course, students will have produced 3 pieces ready for the big screen. This course will be held in a MAC lab. Youth ages 15+ are eligible to register for this course. (10 hours) $149
01/17 - 02/14             6:00pm - 8:00pm                    R                    B                    NOËL
CAR 889 30                      19160                             AR 210

NEW! Adobe Illustrator
Learn to create vector art using Adobe’s premier drawing program, Illustrator CS 5.5. In this course, students will learn to set up documents for both print and web, create logo artwork, blend custom colors, the use of spot colors, integrate typography, and more. Topics will include the 4-color print process, 2-color print process, and saving content for web. This class will be held in a MAC Lab. Students should have a basic understanding of a MAC (creating folders, saving files, etc.) (15 Hours) $199
02/21 - 03/28            6:00pm - 9:00pm                 R                   B                       NOËL
TEC 629 30                        19559                            AR 210
No Class 3/21


Strategic Branding: Telling Your Story Through Branding 
The most successful local businesses don’t just have a business, they have a brand. This workshop will help you define your brand so you can clearly communicate who you are, what you do, why you do it, and know what sets you apart. We’ll take a look at finding, defining, and perfecting your brand and translating that to your website, social media, marketing materials, and more. We will go over these practices, as well as dig into participants Websites and social media in a non-technical way, focusing on ideas and suggestions for improving them. (6 Hours) $99
4/10 - 4/24                6:00pm - 8:00pm           Wednesday            Lowell              MASTROGIACOMO
TEC 770 30                      19110                             LC 201


NEW! WordPress 101
Get hands-on experience with this powerful tool as you bring your vision to life with your own site and blog. You’ll find out how to use WordPress to create pages and posts, add images and videos, change a site’s look and feel, and include user-friendly features. You’ll discover the ease of using WordPress design themes to express your creativity, and you’ll see how much fun it is to be part of the vibrant WordPress online community. (6 Hours) $99

5/1 - 5/15           6:00pm - 8:00pm           W         B             MASTROGIACOMO
TEC 754 80              19550                          AR 107


Last Modified: 2/25/19