Marketing



Digital Media Marketing Certificate Program
In today’s internet driven world, understanding your businesses digital media marketing plan is essential.  In this program, you will learn about the different digital media outlets and how those can be applied to your digital marketing plan. The listing below represents the order the classes occur in throughout the semester. Students will receive a certificate upon completion.
(15 hours) $199 
9/24 - 11/5          6:00pm - 8:30pm           Monday                 Bedford                  NOËL
TEC 661 30               17158                          NA 102

Fundamentals & Trends in Digital Media Marketing
Learn the basics of digital media marketing, what platforms are included in digital media marketing, and how this is important in today’s market. (2.5 hours)

Optimizing Marketing Emails
Get email marketing tips to turn your generic e-blasts into optimized, personalized emails that your customers will actually read!  Hear best practices on email lists and what you can and cannot say in a marketing email.  Learn how to increase your open and click-through rates and more! (2.5 hours)

Search Engine/Website Optimization
Learn the process of improving the volume and quality of consumer traffic to your website.  Get tips and strategies that will make your website search-engine friendly. (2.5 hours)

Tracking Your Digital Media Marketing
Now you know how to get customers to your website, but how do you track that data. Learn the best ways to track this important data and what you can learn from the results.(2.5 hours)

Mobile & Online Advertising
Learn about the different online advertising channels and how to select those that will be consistent with their mobile marketing campaigns.  Gain knowledge on trends and guidelines around online and mobile advertising. (2.5 hours)

Creating Your Digital Marketing Campaign
Bring all the knowledge you have gained through the program together to create your business digital marketing campaign.  Students should come to class with a digital marketing plan prepared and ready for instructor feedback.  (2.5 hours) 
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NEW! Creating Marketing Materials for Your Business
Begin learning the fundamental principles of designing your business marketing materials using Microsoft Word and Google Docs in this hands-on certificate program. Learn the basics of design and how to implement these tools.  Students will receive a certificate upon completion (18 Hours) $229

09/26 - 11/07              6:00pm - 9:00pm                W                B                NOËL
TEC 774 30                    17601                             HH 211

Designing 101
You will learn the four basic principles of design marketing, contrast, repetition, alignment, and proximity. Looking at these basic principles, you will begin to discuss how this can be implemented into a business plan. (3 Hours)

Designing 101 cont
A continuation of Designing 101 with more in-depth discussion on design your portfolio (3 Hours)

Branding Your Business
Think you need a large budget and marketing firm to brand your business? Think again! This class will break down the branding process into easy-to-execute steps to create a winning and successful business brand and mission statement. (3 Hours)

Stationery Designing
Learn how to create letters, business cards, PowerPoint presentations, etc. that will be effective and polished. (3 Hours)

Advertising and Designing for Media
Learn to create fliers, advertisements, posters, etc. that incorporate your business brand and the basic design concepts that represent your business. (3 Hours)

Design Portfolio
Building upon the previous 5 modules, create a design portfolio for your business marketing needs and get feedback from your instructor. Students should come prepared with their business marketing design portfolio. (3 Hours)

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Strategic Branding: Telling Your Story Through Branding The most successful local businesses don’t just have a business, they have a brand. This workshop will help you define your brand so you can clearly communicate who you are, what you do, why you do it, and know what sets you apart. We’ll take a look at finding, defining, and perfecting your brand and translating that to your website, social media, marketing materials, and more. We will go over these practices, as well as dig into participants Websites and social media in a non-technical way, focusing on ideas and suggestions for improving them. (6 Hours) $99
10/30 - 11/13                6:00pm - 8:00pm           T            B              MASTROGIACOMO
TEC 770 30                      17568


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NEW! Creating Your Business Website
Trying to create your business website can be a daunting task, especially for those with little to no experience. Even with the free options out there, knowing how best to create your website is important to your business success. Learn how to create a blog or website using a popular blogging platform or content management system. Students will become proficient in online account management, dashboard usage, content creation, media library maintenance, and video embedding. At the end of the course, keep your site online and have all the tools necessary to be your own webmaster! No prior knowledge of HTML is required. (16 hours) $279

09/24 - 11/26             7:00pm - 9:00pm            M            B             FISHBONE
TEC 775 30                    17602                      NA 103
No Class Monday 10/8 & 11/12

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NEW! WordPress 101
Get hands-on experience with this powerful tool as you bring your vision to life with your own WordPress.org site and blog. You’ll find out how to use WordPress to create pages and posts, add images and videos, change a site’s look and feel, and include user-friendly features. You’ll discover the ease of using WordPress design themes to express your creativity, and you’ll see how much fun it is to be part of the vibrant WordPress online community. (6 Hours) $99

9/19 - 10/3           6:00pm - 8:00pm           W          L             MASTROGIACOMO
TEC 754 80              17603                      LC 203

 

Last Modified: 8/27/18