Graphic Standards - Managing the Middlesex Brand



Introduction

We've worked hard to build the Middlesex image. This Graphic Standards & Procedures Manual is a tool to help the college maintain a consistent look for MCC that is professional and easily recognizable. A unified image with one clear message and one consistent look strengthens our presence in the community. Your cooperation in adhering to these guidelines is important.

The main focus of this guide is to communicate a positive, unified visual message for MCC. Since guidelines change over the course of time, the MCC Graphic Standards & Procedures Manual will be updated as necessary. When changes occur, updated information will be communicated or distributed to all faculty and staff. The most recent version of this guide is available on our website @ www.middlesex.mass.edu/marketing/stylemanual.htm.

The College Logo

The Middlesex Community College logo consists of two parts: the mark (building pediment with six columns) and the wordmark (Middlesex Community College). To allow for appropriate flexibility, there are two approved versions of the college logo.

The full logo, with mark and wordmark, is the preferred version. The mark alone is acceptable only when space issues occur - providing it is accompanied by the full college name somewhere on the document. Logos must not be stretched, distorted or printed in pixilated form.

To request a high resolution version of the college logo for external use, please submit a Publications Request Form to the Office of Marketing and Publications and include the type of file format (JPEG, EPS, TIFF) you will need.

College Name

When referring to the college specifically in written materials, spell out the college name on first usage: Middlesex Community College. Thereafter, you may refer to the college as MCC, just Middlesex or the college. We are Middlesex Community College or MCC (without periods).

College Colors

The official colors of Middlesex Community College are navy and maroon. The exact colors for printing purposes are Pantone 295 (navy) and Pantone 1805 (maroon).

On our website, the HTML Hex Value color codes are 000033 (navy) and 660000 (maroon).

College Publications

Academic Catalog
Published: Every other year (available online)
Purpose: The academic catalog exists to educate potential and existing students about Middlesex Community College and its policies, procedures, program areas, degree requirements and course descriptions.

PROFILES
Published: fall and spring semesters (available online)
Purpose: The purpose of PROFILES is to raise community college and alumni awareness about the people, programs and partnerships of Middlesex.

VIEWBOOK
Published: Annually (available online)
Purpose: The Viewbook is designed to promote the college's academic offerings and resources to new students.

CREDIT SEMESTER SCHEDULES
Published: Three times a year (course listing available online)
Purpose: The Semester Schedule lists individual course offerings and descriptions each semester (fall, spring and summer). In addition, it contains admissions, registration and student services information.

NONCREDIT SEMESTER SCHEDULES
Published: Three times a year (available online)
Purpose: The Noncredit Semester Schedule lists individual course offerings and descriptions each semester (fall, spring and summer). In addition, it contains admissions, registration and community education and career training information.

STUDENT HANDBOOK
Published: Annually (available online)
Purpose: The MCC Student Handbook has been designed to acquaint new and returning students with services, polices, procedures and regulations of the college.

Other publications include:

  • guides
  • ads (print and television)
  • brochures
  • direct mail pieces
  • invitations
  • certificates
  • fliers
  • posters
  • postcards
  • letters
  • other promotional materials

Website

Every MCC website contributes to the external user's perception of the college. When a user visits the MCC web, they take away with them an impression of the college and its departments. To ensure a unified web presence, official pages of the college website should appear to be visually related, in order to help promote usability and to reinforce MCC's brand identity.

As part of our branding strategy, it is expected that all departments will adopt the templates created by the Office of Marketing and Publications in order to provide consistency of look and image.

For more information, please review MCC's web policy that can be found at www.middlesex.mass.edu/WebPolicy

Campus Maps and Directions

Official Middlesex Community College campus maps and directions are available at www.middlesex.mass.edu/marketing/stylemanual.htm in PDF format under "forms."

Building, parking and direction information on the map is updated as needed. For consistency purposes, you should verify the map date - located in the bottom right hand corner - to make sure the one you are using is the most recent.

Required Items

There are certain items that each publication must contain. These include: the MCC logo, the full college name, and appropriate contact information.

Middlesex Nondiscrimination Statement

Middlesex Community College is committed to providing equal opportunity in employment and educational opportunities to individuals of any age, sex, race, color, national and ethnic origin, veteran status or handicap status regardless of ancestry, religion, or sexual orientation to all programs and activities generally accorded or made available to students at the College. It does not discriminate on the basis of race, creed, religion, color, gender, sexual orientation, age, disability, genetic information, maternity leave, and national origin.

Last Modified: 2/12/14