MCC’s Graphic & Visual Standards



The Office of Marketing Communications works hard to build and maintain the Middlesex brand. A unified image with one clear message and one consistent look strengthens MCC’s presence in the community. To achieve consistency, guidelines have been created. Following these guidelines will ensure that the logo is being used correctly and will assist the Office of Marketing Communications in maintaining a consistent look that is professional and easily recognizable.  

College Motto/Tagline

As of Summer 2016, the college has adopted a school motto or tagline: Student Success Starts Here (see fig.1)
This tagline will accompany the logo wherever the logo is used. When including the tagline within college text and
narratives, it should be set in sentence case, with just the first “S” set as a capital letter. When used as a headline, it should be set in title case, with all four words starting with a capital letter.

 

College Logo

Middlesex Community College has only one official logo. The Middlesex Community College logo consists of five (5)
parts (see fig.1): the mark (building pediment with six columns), a dividing rule, the wordmark (college name), the campus
locations and the college tagline. The official logo includes the motto/tagline “Student Success Starts Here”. This tagline must appear with the logo unless prior approval has been received from the Director or the Assistant Director of Marketing. 

Download a logo from the MCC Logo Gallery 


MCC Logo Example -  Figure 1

Correct Logo Usage

The full logo, with the mark, the wordmark, the campus locations and the motto/tagline, is the preferred version (see fig.1). The logo should only be reproduced in MCC brand colors, black or white. The logo should only be reproduced in MCC brand colors, black or white. It is preferred that the college logo be reproduced in only one color at a time. When printing in 4-color, you must use the CMYK equivalents (see below).  The logo should always have a 3/8” area of isolation on all sides (see fig.1) 

The logo should never:

  • appear fuzzy
  • appear pixelated
  • appear stretched
  • never have images or text touching it
  • never be rotated or placed at an angle
  • be recreated from scratch
  • should not have a border around it

To request a high-resolution version of the college logo for external use, please submit a Marketing Communications Request Form and include the type of file format (JPEG, EPS, TIFF) you will need. 

Logo File Formats

Different methods of reproduction (e.g. printed piece, screen printed item, electronic communications) require different file types. Because of this, the Office of Marketing Communications has created a series of logos in multiple formats.

The best file types to use for electronic communications including email signatures, social media and websites are the .jpg and the .png.  Both a .jpg and a .png can also be used in MS documents like Word or PowerPoint. The .png file will have a transparent background and is ideal for placing on a colored background.  

The .eps file is the preferred format for print pieces. It is also the version that should be used when screen printing the logo
on pens, T-shirts, banners, water bottles and other promotional materials or signage.

If you need the logo in a format other than those listed above, please contact the Office of Marketing Communications
at marketing@middlesex.mass.edu


College Colors

    

The Middlesex Community College official colors are navy and maroon. These colors can be used alone or in combination with each other.  The exact colors for printing purposes are Pantone 294 (navy) and Pantone 1805 (maroon). On our website, the HTML Hex Value color codes are 1b3768 (navy) and bf311a (maroon).

Navy Maroon

 


College Typefaces 

The ArcherPro and Univers familes are the approved typefaces of the college. Arial can also be used as a substitute for Univers. 

 


College Name

When referring to the college specifically in written materials, spell out the college name on first usage: Middlesex Community College. Thereafter, you may refer to the college as “MCC” (no periods), “Middlesex” or “the college.” 

 


Required Items

There are certain items that each publication must contain. These include:

  1. the MCC logo
  2. the full college name
  3. appropriate contact information
Last Modified: 8/15/16