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Communications Certificate
Career Training
Communications Certificate Program
In these rapidly changing and competitive times, every for-profit
and non-profit organization should be concerned about how they
communicate their image and reputation, products and services, to internal and
external stakeholders. The ability to communicate the right message to the right
audience at the right time with the right communications tools is a valuable skill.
This new certificate in communications program is a fast-paced way for students
to increase their professional skill set with greater understanding of persuasive
communications to meet your organizations internal and external communications
needs across a variety of platforms. By improving your strategic communications
skills and learning effective communications strategies students will become more
desirable candidate for professional growth and success. Participants may enroll in
any or all modules listed. Participants must complete all 6 modules for a certificate
of completion.
Professor Rick Pozniak is a communications executive with 40 years of award
winning experience in all phases of organizational communications including
public and media relations, marketing and advertising, social media and community
relations for many top brand organizations in higher education, corporate health
care, government and various consulting clients. Professor Pozniak has taught
graduate and undergraduate communications courses at Northeastern University,
Regis College, New England Institute of Law Enforcement Management at Babson
College and Middlesex Community College.
Public Relations Principles and Case Studies
Define the practice of public relations and underscore its importance through case
studies as a valuable and powerful communications tool for employers in the 21st
century. Examine the requisites-both the technical and persuasive- that constitutes
an effective public relations strategy. (3 Hours) $59
09/15 - 09/15
6:00pm - 9:00pm
R
B
POZNIAK
CAR 850 30
16632
HH 112
10/29 - 10/29
9:00am - 12:00pm
S
L
POZNIAK
CAR 850 80
16633
LC 101
Measuring Your Image through Market Research
Explore the phenomenon of public opinion, contemporary examples of it, the areas
that impact it and how it is formed. Examine how public opinion may positively
or negatively impact a brands image, and how organizations may enhance their
reputation through market research. (3 Hours) $59
09/22 - 09/22
6:00pm - 9:00pm
R
B
POZNIAK
CAR 851 30
16634
HH 112
11/05 - 11/05
9:00am - 12:00pm
S
L
POZNIAK
CAR 851 80
16635
LC 101
The Power and Influence of Effective Media Relations
Discuss the bedrock importance of media relations as the most fundamental skill in
public relations. Explore media communications is all its forms, print, broadcasting,
and social media. To examine the value of publicity as more powerful and credible
than advertising. Review the proper way of dealing with journalists. (3 Hours) $59
09/29 - 09/29
6:00pm - 9:00pm
R
B
POZNIAK
CAR 852 30
16636
HH 112
11/12 - 11/12
9:00am - 12:00pm
S
L
POZNIAK
CAR 852 80
16637
LC 101
Integrated Marketing and Social Media
Communications
Review the integration of all forms of advertising, public relations, and social
media to create a powerful marketing approach in promoting products, services
and brands. Explore the distinction among advertising, marketing, social media
and organizational communications. Review case studies of successful integrated
campaigns. (3 Hours) $59
10/06 - 10/06
6:00pm - 9:00pm
R
B
POZNIAK
CAR 853 30
16638
HH 112
11/19 - 11/19
9:00am - 12:00pm
S
L
POZNIAK
CAR 853 80
16639
LC 101
Employee and Community Relations
To discuss an often-overlooked but core critical constituency of employees and
community leaders. To explore the philosophy of dealing with employees in an
era of downsizing, meager revenue growth and decreasing morale. To illustrate
how social media has complicated and made more challenging the function of
communicating with employees. To discuss the best practice tactics of effectively
communicating with the internal publics. Review the importance of showcasing
your organizations commitment to be a good citizen in the community where you
are headquartered as a way of generating goodwill from community stakeholders.
(3 Hours) $59
10/13 - 10/13
6:00pm - 9:00pm
R
B
POZNIAK
CAR 854 30
16640
HH 112
12/03 - 12/03
9:00am - 12:00pm
S
L
POZNIAK
CAR 854 80
16641
LC 101
Crisis Communications
No organization is immune from a reputation crisis. Students will be taught how to
effectively evaluate and respond to a high profile crisis that negatively impacts the
image and reputation of an organization, and the tools and strategies needed to
defend a brand being investigated or targeted by the news media, special interest
and community groups, activists, unions or legal and government investigators. (3
Hours) $59
10/20 - 10/20
6:00pm - 9:00pm
R
B
POZNIAK
CAR 855 30
16642
HH 112
12/10 - 12/10
9:00am - 12:00pm
S
L
POZNIAK
CAR 855 80
16643
LC 101
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