and skill set in the new, evolving world of social media. The skills can be applied immediately
in the workplace or to market a small business. All eight classes must be attended in order to
achieve a certificate. In order to get the most of each class, students should open an account
in each platform prior to the start of class. Time will not be spent creating accounts in class.
The listing below represents the order the classes occur in throughout the semester. (16 hours)
$249
1/22-3/12
Pinterest. Pinning, tweeting, watching amateur videos, blogging and updating your status is
just as common as turning on the television. This course gives you an overview of the major
social media sites and provides some examples of how individuals are using social media to
brand themselves and businesses are using social media as a marketing tool. (2 hours)
king (or queen). Are you interested in learning how to utilize Facebook to market your
business or product? Want to feel more engaged with your customers? This workshop will
introduce you to the basics of business-based social networking, get you into Facebook for
some hands-on learning and generate plenty of discussion about the advantages and
disadvantages of this phenomenally popular website. Topics include: Business pages, groups,
events, promotions, applications, targeted advertising and insights. (2 hours)
previously taught as well as discuss more ways to help your business by using this platform.
(2 hours)
prospects and existing clients in 140 characters or less. Included will be the 5 essential best
practices for Twitter use for small and growing businesses. (2 hours)
how to pin, what to pin and how pinning can play a major role in a social media marketing
plan for a business. The class will also spend time on Instagram and other applications. This
class will be a lecture format with no time spent on personal platforms. (2 hours)
the features of LinkedIn and how they can help you in business and the job search. Topics
include: home page, your profile, recommendations, contacts, groups, and jobs. (2 hours)
previously taught as well as discuss more ways to help your business grow. (2 hours)
from the instructors. Students should come prepared with the plan they have developed
throughout the duration of the certificate. (2 hours)
Registration is through Middlesex Community College.
customize your own website--without any knowledge of HTML. We'll learn both technical setup
and creative customizations, tailoring our efforts to the interests and needs of the class.
Students should be comfortable using a computer and the Internet. Students should expect an
additional expense if they choose to purchase a website domain and host. (16 Hours) $230
2/4-4/1
will be taught sure fire ways to improve the indexing of your site in popular search engines.
You will walk away with knowledge you can immediately implement on your webpages and
add a marketable skill to your resume. Using Social Networking sites to drive traffic to your
site will also be discussed. (2 Hours) $30
1/21
journalist. Use your blog as a publicity and marketing engine. (3 Hours) $40
2/23