2 Digital Marketing/Social Media Digital Media Marketing Certificate In today’s internet driven world, understanding your business digital media marketing plan is essential. In this program, you will learn about the different digital media outlets and how they can be applied to your digital marketing plan. The listing below represents the order the classes occur throughout the semester. Students will receive a certificate of completion. (15 hours) $199 07/09 - 08/13 5:30pm - 8:00pm M Bedford NOËL TEC 661 30 13877 AR 102 Search Engine/Website Optimization Learn the process of improving the volume and quality of consumer traffic to your website. Get tips and strategies that will make your website searchengine friendly. (2.5 hours) Tracking Your Digital Media Marketing Fundamentals & Trends in Digital Media Marketing Learn the basics of digital media marketing, what platforms are included in digital media marketing, and how this is important in today’s market. (2.5 hours) Now you know how to get customers to your website, but how do you track that data? Find out the best ways to track this important data and what you can learn from the results. (2.5 hours) Mobile & Online Advertising Optimizing Marketing Emails Learn email marketing tips to turn your generic e-blasts into optimized, personalized emails that your customers will actually read! Hear best practices on email lists and what you can and cannot include in a marketing email. Elevate your open and click-through rates and more! (2.5 hours) Understand the different online advertising channels and how to select those that will be consistent with your mobile marketing campaigns. Gain knowledge on trends and guidelines. (2.5 hours) Creating Your Digital Marketing Campaign Bring all the knowledge you have gained through the program together to create your business digital marketing campaign. Students should come to class with a digital marketing plan prepared. (2.5 hours) Twitter for Small Business UPDATED! Social Media Certificate One of the most powerful ways to connect with existing and prospective clients in 140 characters or less. We’ll discuss the best practices for small and growing business, including getting your message out to the right audience, the dos and don’ts of interacting on Twitter, and a hands-on overview of how to get started. (2 hours) MCC’s Social Media Certificate program is designed to provide participants with a foundation and skill set in the new, evolving world of social media. The skills can be applied immediately in the workplace or to market a small business. All six classes must be attended in order to receive a certificate of completion. In order to get the most of each class students should open an account in each platform prior to the start of class. Time will not be spent creating accounts in class. The listing below represents the order the classes occur in throughout the semester. (12 hours) $199 05/29 - 06/14 5:00pm - 7:00pm T/R L MASTROGIACOMO TEC 640 80 13880 LC 206 Instagram Instagram is a rapidly growing platform that allows its users to post snapshots of the moments that make up their brand and hashtag their way to a new audience. We’ll work together to get you set up, understanding what hashtags are and how to use them to attract new eyes on your business, and the power that photos can bring to your brand. (2 hours) YouTube + Blogging Intro to Social Media Social media has quickly grown from a way to keep up with friends and acquaintances, to a powerful tool that can transform your business. Just as important as your website and in-person interactions, learning to effectively use social media through sites like Facebook, Twitter, Instagram, YouTube, and blogging, will give you the opportunity to connect with audiences new and old in a compelling way. This course will give you an overview of today’s major social media sites and work with you to ensure your business is social media ready. (2 hours) Facebook Continuing on with the theme of using visual components to get in front of your audience, we’ll dive into the world of YouTube, covering everything from set up to how this video platform can provide you exactly the tools you need to take your business to the next level. Video is one of the most powerful ways we can communicate our message, and with the use of YouTube, we have the power of advertising at our fingertips—for free! There is little more powerful than words when it comes to forming a connection with your audience. By utilizing blogging through platforms like WordPress, Tumblr, or your preferred method, you have the opportunity to reach your audience in a completely new way. In this class we’ll learn about the different platforms for blogging, how to craft a blog post that will resonate with your audience and build a strong connection, and how to use your social media to give that post the boost of exposure it needs. (2 hours) Ever evolving but still arguably at the top of the social media food chain is Facebook. In this class we’ll learn to properly utilize your Facebook page to market your business or product, engage with customers, and grow brand awareness. You’ll be introduced to the basics of using Facebook as a business tool through the use of brand-aligned posts, Facebook groups, events, and insights. (2 hours) Social Media Marketing Plan During this course, students will present their social media marketing plans and get feedback from the instructor. Students should come prepared with the plan they have developed throughout the duration of the certificate. (2 hours) Community Education and Career Training www.middlesex.mass.edu/careertraining • 1-800-818-3434.