Business Administration
BUS 105- Keyboarding
- Employ word processing introductory concepts and procedures to projects and procedures
- Apply skills for all business documents required in a business environment such as emails, memorandums, business letters, reports, and tables
- Demonstrate a mastery of keyboarding skills at a reasonable rate of 30-60 words per minute
BUS 106- Introduction to Music Business
- Analyze the process by which music goes from a creative work to a salable commodity and the common ways it is bought and sold on the open market.
- Define the roles of key careers in the industry such as songwriter/composer, recording artist, producer, publisher, promoter, artist manager, and listener.
- Identify the legal fundamentals of published and recorded music, including copyright law basics as they apply to musical works.
- Explore the changing nature of technology in the process of experiencing, promoting, buying and selling music.
- Articulate some of the value systems and ethical challenges inherent in an industry that blends the often opposing interests of art and commerce.
BUS 110- Introduction to Business
- Identify global and technological forces that impact business organizations
- Critique issues, ideas, events, and evidence in formulating an opinion or conclusion
- Analyze social and ethical practices influencing business organizations' decisions on domestic and global issues
- Evaluate domestic and global business practices within the cultural framework of the global economy
- Formulate solutions from diverse viewpoints through collaborative activities
BUS 130- Introduction to Entrepreneurship
- Explain entrepreneurship and innovation and their role in the 21st Century economy
- Evaluate their own entrepreneurial mindset and likelihood to succeed as an entrepreneur
- Differentiate forms of entrepreneurship
- Summarize the process entrepreneurs use to generate ideas and shape them into opportunities
- Design and launch an entrepreneurial opportunity
- Present a business opportunity in a persuasive and professional business pitch
BUS 131- Morocco Experience
- Describe Morocco's cultural, social, and economic development.
- Examine Morocco's business practices and the role of entrepreneurship from both traditional and contemporary perspectives.
- Summarize the historical and political struggles of Morocco through conquests, revolutions, and independence movements up to the present.
- Identify and analyze Morocco's social, political, and environmental challenges in the context of its history, culture, economy and geography.
- Use basic language elements and expressions in either French or Arabic to get around and understand cultural references while in Morocco.
BUS 135- Social Entrepreneurship
- Explain the concept of social entrepreneurship and its importance in the 21st Century
- Express how social innovation can help solve various problems across many sectors (public, non-profit, and for-profit)
- Differentiate forms of social entrepreneurship
- Plan an event to promote a social entrepreneurial initiative after evaluating it through a service learning project
BUS 140- Sales Principles
- Develop professional communication skills including written, verbal, listening, questioning, and use of technology
- Evaluate the use of communication tools to enhance your sales presentation such as visual aids, samples, testimonials and demonstrations
- Examine the importance of issues such as long term relationship building, product knowledge, prospecting, the approach, the presentation, and the close
- Define the salesperson's role in the organization's channel of distribution
- Identify influences within the buying decision process
- Analyze the ethical responsibilities people in sales have toward their organizations, customers, the cultural differences of their environments, and themselves
BUS 141- E- Commerce Marketing
- Identify business technological standards and processes for the implementation of e-commerce strategies
- Analyze strategies for implementing information technology in various software platforms used in the online business environment
- Evaluate a variety of internet sources critical to the successful implementation of e-commerce strategy
BUS 150- Hotel Management
- Use hospitality industry terminology.
- Explain the operational divisions of hotel management.
- Identify hotel market segments and assess how their needs are met through marketing and sales.
- Analyze the financial management of hotel operations using revenue management and industry ratios.
- Research and analyze current industry trends.
BUS 151- Food and Beverage Management
- Use food and beverage industry terminology.
- Evaluate menu effectiveness using accurate pricing strategies and menu engineering.
- Identify the components of a successful purchasing program, including purchasing, receiving, storage and inventory management.
- Demonstrate sanitation and safety procedures related to food service operations.
- Analyze the financial management of restaurants using financial statements and industry ratios.
- Research and analyze current industry trends.
BUS 152- Food/Beverage Cost and Revenue Management
- Apply the standard cost control tools to management procedures.
- Perform menu engineering analysis.
- Differentiate menu pricing methods while incorporating profit requirements into the planning process.
- Identify theft prevention procedures.
- Analyze budget standards.
- Apply cost volume profit analysis to food and beverage operations.
BUS 153- Introduction to Hospitality
- Examine the segments of hospitality management, including the hotel, restaurant, casino and cruise industries.
- Identify management issues, concerns and practices in the hospitality industry.
- Develop career path options within the hospitality industry.
- Analyze the ethical issues facing managers in the hospitality management.
- Research and analyze current industry trends
BUS 155- Culinary I
- Use basic culinary terminology.
- Exhibit the basic principles of food preparation.
- Exhibit proficiency in basic knife skills and classical knife cuts.
- Perform all activities using quality and standard control principles.
- Display competency in developing soups, stocks, and sauces.
- Analyze the culinary theories behind the basic preparation techniques.
BUS 156- Culinary II
- Demonstrate the basic classical cooking techniques.
- Explain the basic food groups and their preparations.
- Interpret recipes and creatively adjust appropriately.
- Perform all duties while utilizing sanitation and safety practices.
- Demonstrate the proper use of culinary products, tools and equipment.
BUS 157- Baking 1
- Demonstrate the techniques and procedures required for bakery and pastry production.
- Perform all duties while utilizing sanitation and safety practices.
- Analyze the theory behind all bakery and pastry techniques.
BUS 158- Food Science and Sanitation
- Explain the science of food groups, vitamins and minerals.
- Explain the basic principles of nutrition, healthy cooking, food pyramids and menu building.
- Calculate and analyze the nutritional value of recipes.
- Identify the components of food labeling.
- Construct a HACCP plan.
- Prepare to take Serv Safe certification examination.
BUS 159 -Bakery II
- Demonstrate the techniques and procedures required for classical cake and torte production.
- Interpret and adjust recipes
- Perform all duties while utilizing sanitation and safety practices.
- Analyze the theory behind classical cake and torte techniques.
BUS 165- Café Management
- Review food and beverage preparation and safety techniques.
- Explore cost and control measures needed to determine the financial success of a café.
- Analyze the business skills necessary to run a financially successful café.
- Design an operational concept and business plan for a small café.
BUS 170- Fashion & Retail Merchandising
- Identify fashion trends from past to present.
- Distinguish differences between haute couture and ready-to-wear production.
- Demonstrate cultural, family and societal differences in choices pertaining to clothing.
- Connect the evolution of a garment from conception to consumer.
- Assess retailing as to its development and present distribution.
BUS 171- Fashion & Retail Buying
- Reproduce the buying process and the role of retail buyer in executing sales and profitability goals.
- Identify essential merchandising related figures, including profit, open-to-buy, markups, markdowns, and turnover.
- Use knowledge of the buying process in real-world retail operations.
- Illustrate ethical procedures used in professional situations.
- Justify mathematical concepts used in solving merchandising operations.
BUS 172- Retail Management
- Name fundamental principles, theories, and generalizations of the retail industry.
- Contrast product theories as they relate to fashion adoption and diffusion.
- Predict fashion trends by comparing design elements and socioeconomic factors.
- Select appropriate marketing concept and apply it to retailing.
- Assess various retail settings, including the store/business image and the target market.
BUS 190- Tourism Geography
- Use tourism geography terminology.
- Demonstrate how physical geography influences the development of tourism destinations.
- Match clients and destinations, and develop professional skills to apply to selling situations.
- Analyze how natural disasters and terrorist attacks impact tourism destinations.
BUS 191- Tourism Management
- Identify the major sectors of the tourism industry.
- Apply the techniques used for tourism marketing and sales.
- Identify the economic, political, socio-cultural and environmental impacts of tourism activities on destinations.
- Research and analyze future trends in tourism markets and products.
- Create and develop a tourism enterprise.
BUS 192- Convention and Event Sales and Planning
- Use convention and event industry terminology.
- Evaluate the different event market groups and assess how hotels will satisfy their needs.
- Develop an event plan, incorporating a schedule, event set up, food and beverage details, audio visual needs, and housing specifications.
- Calculate the budget for this event, insuring profit guidelines are met.
- Research and analyze current industry trends.
BUS 210- Principles of Management
- Identify the management functions.
- Analyze complex management issues and provide alternative solutions.
- Analyze the organization's ethical and social practices impacting managerial decisions.
- Evaluate domestic and global management practices within the cultural framework of the global economy.
- Formulate management solutions from diverse viewpoints through collaborative activities.
BUS 211- Entrepreneurship & Opportunity
- Evaluate an entrepreneurial mindset and assess likelihood to succeed as an entrepreneur
- Differentiate tools and practices to evaluate ideas
- Prepare a business or mission model to launch or strengthen an existing enterprise
- Design and launch a venture, then measure, refine, and iterate
- Devise a marketing strategy, adopt branding and promotional material as suitable
- Devise a sales strategy with a focus on a customer funnel and sales cycle
- Prepare financial models including startup or growth costs
BUS 212- Human Resource Management
- Identify human resources management functions
- Evaluate the implications of major U.S. employment laws such as hiring practices, discrimination, Family and Medical Leave Act and the impact on employees' performance.
- Interpret the legal, ethical, and social environmental issues to be properly implemented in relationship to human resource practices.
- Analyze complex human resource management issues, and provide alternative solutions.
- Create a professional presentation of the findings from your capstone experience.
BUS 213- Business Communications
- Identify strategies to improve listening skills and avoid barriers to effective listening
- Organize and compose effective written communications such as e-mail messages and memos, business letters persuasive sales messages, and reports
- Demonstrate oral communication skills and research techniques
- Evaluate effective communication strategies in a multicultural environment focusing on gender, culture, lifestyles and power relationships
BUS 214- Business Internship
- Demonstrate the ability to perform satisfactorily in the workforce.
- Incorporate academic learning with on-the-job experience.
- Develop technical skills and professional communications in a work setting.
- Research the industry and organizational structures, culture and ethics.
- Demonstrate awareness of self, others, and social responsibility in a work, career and global context.
- Establish a network of professional contacts, mentors and references.
BUS 217- Entrepreneurship Workshops
- Evaluate general tools and practices for operating a business
- Assess tools and practices for a business launch or business growth in a specific industry
- Design systems specific to a business industry that will benefit launch or growth of a business
- Implement operational systems during a business launch or growth of business
- Validate systems and record impact of systems on business
BUS 218- Entrepreneurship Launchpad
- Design and launch a venture, then measure, refine, and iterate
- Articulate the process of goal setting
- Create legal structure and register with federal and state tax agencies as needed
- Create milestones and schedule as part of a growth strategy
- Consider challenges and opportunities that ventures face
- Offer support to peer cohort
- Perform basic accounting tasks, including preparing a pro forma profit and loss and managing a QuickBooks account
- Design operational strategies (include a marketing and sales strategy as needed)
BUS 221- Financial Accounting
- Record transactions based on the U.S. Generally Accepted Accounting Principles (GAAP)
- Identify the various stages of the accounting cycle
- Interpret the legal, ethical, and social issues involving the firm's accounting system in terms of fraud, internal control, and cash
- Prepare and analyze the income statement, retained earnings statement, classified balance sheet and statement of cash flow
- Analyze a corporation's annual financial report
- Evaluate a company's performance using financial ratios and analysis techniques
BUS 222- Introduction to Finance
- Identify the basic concepts of the stock, bond, and mutual funds, and their valuation
- Demonstrate the ability to calculate the financial budgeting analysis of operational cash and working capital
- Analyze the returns of a Single Cash Flow investment, and an Annuity Cash Flow investment in terms of the Time Value of Money methodology
- Analyzing the returns of a Single Cash Flow investment, and an Annuity Cash Flow investment via the Time Value of Money methodology
- Evaluate various strategies for raising capital via sources of funds such as selling stock (equity), financial loans and issuing bonds (debt)
- Evaluate allocation of funds into profitable investments with minimum risk and positive returns
- Evaluate the corporation’s capital composition in terms of short term and long term debt / equity analysis, ratio analysis, financial forecasting future programs and policies
BUS 223- Managerial Accounting
- Demonstrate the role of managerial accounting in business and the needs of internal stakeholders
- Demonstrate knowledge of activity-based costing, job order costing and process costing
- Analyze cost behavior and apply it to various situations
- Apply the tools of cost-volume-profit analysis, the budget process, differential analysis, and capital investment analysis to solve internal business problems
- Prepare and analyze various budgets included in a Master Budget
- Evaluate Capital Budgeting Decisions using Payback Period, Internal Rate of Return and Net Present Value Analysis
BUS 224- Intermediate Accounting I
- Record comprehensive accounting transactions based on the U. S. Generally Accepted Accounting Principles (GAAP)
- Prepare comprehensive valuation and disclosure of the organization’s assets such as cash, accounts receivable, inventories, tangible and intangible
- Prepare and analyze advance financial statements including the income statement, retained earnings, balance sheet and cash flow
- Evaluate the legal, ethical and social issues involving the firm’s accounting system in terms of fraud, internal controls and cash
- Evaluate the firm’s performance using financial ratios and analytical techniques such as the time value of money concepts
BUS 226- Computerized Accounting
- Create entries for a computerized accounting system
- Generate and customize financial statements as well as supplemental reports
- Analyze data and process transactions relating to the organization's sales, purchases, expenses, inventory, payroll, adjusting entries and jobs
- Evaluate software set up procedures for creating and maintaining the chart of accounts, vendors, customers, inventory, payroll, and job costing modules functioning as an accounting information system
BUS 227- Taxation
- Demonstrate knowledge of the concepts, principles, and rules of taxation of individuals and organizations
- Apply the tax rules to determine whether items are taxable income, deductible or realized gain or loss
- Prepare individual and business tax forms
- Analyze and calculate the tax treatment of a property asset for it depreciable value
- Evaluate tax planning strategies for decision making.
BUS 228- Social Media Marketing
- Identify various social media platforms' key characteristics, audiences, and marketing potentials.
- Craft compelling content tailored to specific social media platforms, aligning with brand voice and marketing objectives.
- Implement strategies to engage with users, grow followers, and foster community, using best practices for timing, hashtags, and interactions.
- Utilize social media analytics tools to track campaign performance, gain insights into audience behavior, and make data-driven decisions to optimize future campaigns.
- Demonstrate how social media fits within an integrated marketing plan, complementing other digital and traditional marketing efforts.
- Adapt to rapidly changing social media trends and technologies, incorporating innovative approaches into marketing strategies.
- Effectively communicate and collaborate professionally, presenting social media marketing plans and reports to peers and industry professionals.
BUS 240- Principles of Marketing
- Examine the functions of the marketing mix in various market segmentations
- Formulate innovative strategies as integrated into the marketing decision process
- Evaluate the ethical and social framework of the organization's marketing decision process on society
- Assess the impact of technology, and its influence in the marketplace
- Analyze and formulate solutions to marketing scenarios
BUS 242- Advertising
- Identify the role of advertising in marketing strategy as well as its impact as an industry
- Compare and contrast the characteristics, advantages and limitations of the major adverting media in the U.S.
- Interpret and analyze methods for measuring advertising reach and effectiveness- including the Nielsen and Arbitron Rating Systems.
- Create and produce an appropriate, efficient and effective advertising plan for a company or organization