Digital Media Marketing/Web Design 3 In today’s internet driven world, understanding your business digital media marketing plan is essential. In this program, you will learn about the different digital media outlets and how they can be applied to your digital marketing plan. The listing below represents the order the classes occur throughout the semester. Students will receive a certificate upon completion. (15 hours) $199 2/26 - 4/09 6:00pm - 8:30pm M B NOËL TEC 661 30 19119 AR 101 No Class March 19 Digital Media Marketing Certificate Program Fundamentals & Trends in Digital Media Marketing Learn the basics of digital media marketing, what platforms are included in digital media marketing, and how this is important in today’s market. (2.5 hours) An estimated 140 million people use search engines each day to find products and services on the web. The single most important thing you can do to increase traffic to your web sites is to improve your search engine ranking. A natural follow up to our MS FrontPage and HTML courses, this course will teach you simple, step-by-step tricks that will help you achieve and maintain the highest possible position with the major search engines. You will need internet access, email and Netscape Navigator or Microsoft Internet Explorer. Once you have registered and paid through MCC, you must complete an online orientation at www.ed2go.com/mcc. You must take the section for which you signed up, no refunds or rolling over to another section allowed. ONLINE COURSE: Classes begin monthly (24 hours) $130. To enroll: Step 1. www.ed2go.com/mcc to complete the online registration for your selected course. Step 2: Call MCC enrollment at 1-800-818-3434 to complete payment. Not eligible for tuition waivers. For questions, email career_training@middlesex.mass.edu (24 hours) $130 Achieving Top Search Engine Positions EDG 741 Web Design Certificate This certificate program delves into the basic design theory, planning, deployment, and ongoing development of a website using WordPress and other blogging and content management systems. Basic understanding of Windows and the internet are prerequisites. WordPress will be used for all courses. To earn a certificate, candidates must complete the following five courses: Up and Running on the Web, Scripting Languages for the Web, Designing for the Web, Maintenance and Security for Web Servers, and Advanced Topics for the Web. Please contact 781-280-3663 or career_training@middlesex.mass.edu to receive your certificate. Optimizing Marketing Emails Learn email marketing tips to turn your generic e-blasts into optimized, personalized emails that your customers will actually read! Hear best practices on email lists and what you can and cannot include in a marketing email. Elevate your open and click-through rates and more! (2.5 hours) Search Engine/Website Optimization Learn the process of improving the volume and quality of consumer traffic to your website. Get tips and strategies that will make your website searchengine friendly. (2.5 hours) Scripting Language for Web Tracking Your Digital Media Marketing Now you know how to get customers to your website, but how do you track that data? Find out the best ways to track this important data and what you can learn from the results. (2.5 hours) Mobile & Online Advertising Understand the different online advertising channels and how to select those that will be consistent with your mobile marketing campaigns. Gain knowledge on trends and guidelines around online and mobile advertising. (2.5 hours) An introduction to the most common scripting languages of the web: HTML tags that tell a browser program how to render a page; CSS style instructions that control the way page elements look; JavaScript code that can be used to run programs within a web page; and PHP, a server-side scripting language that generates dynamic HTML and CSS code. Students will learn how these scripting languages interact to create web pages, and specific applications of each scripting language to WordPress and other blogging and content management systems. (16 hours) $279 1/25 - 3/15 7:00pm - 9:00pm R B FISHBONE TEC 653 30 19108 NA 102 Designing for the Web Creating Your Digital Marketing Campaign Bring all the knowledge you have gained through the program together to create your business digital marketing campaign. Students should come to class with a digital marketing plan prepared and ready for instructor feedback. (2.5 hours) Learn the key concepts of Structured Query Language (SQL). You’ll learn the basic structure of relational databases, how to read and write simple and complex SQL statements, and advanced data manipulation techniques. Once you have registered and paid through MCC, you must complete an online orientation at www.ed2go.com/mcc. Classes begin monthly (24 hours) $130. To enroll: Step 1.www.ed2go.com/mcc to complete the online registration for your selected course. Step 2: Call MCC enrollment at 1-800-818-3434 to complete payment. Not eligible for tuition waivers. For questions, email career_training@middlesex.mass.edu (24 hours) $130 Intro to SQL EDG 748 An introduction to theories of user experience design and user interface design, together allowing the creation of websites that are more accessible, easier to use, more pleasant to look at, and more appropriate to their content and purpose. Students will learn how to use color, fonts, icons, and images effectively, how to optimize navigation options, how to design for different screen sizes, and how to overcome accessibility challenges. This course will provide tools and techniques for implementing these changes on WordPress and other blogging and content management systems. (16 hours) $279 3/07 - 5/02 7:00pm - 9:00pm W B FISHBONE TEC 654 30 18798 NA 102 No Class March 21 If you wish to invoice your employer for noncredit courses, notify MCC upon enrollment: 1-800-818-3434.