background image
Community Education and Career Training www.middlesex.mass.edu/careertraining · 1-800-818-3434.
4
Social Media/Energy Audit
UPDATED! Social Media
Certificate Program
MCC's Social Media Certificate program is designed to provide participants with
a foundation and skill set in the new, evolving world of social media. The skills
can be applied immediately in the workplace or to market a small business. All
eight classes must be attended in order to achieve a certificate. In order to get
the most of each class students should open an account in each platform prior to
the start of class. Time will not be spent creating accounts in class. The listing
below represents the order the classes occur in throughout the semester. (16
hours) $249.
10/03 - 11/21
6:00pm - 8:00pm
T
L MASTROGIACOMO
TEC 640 80
17175
LC-213A
Intro to Social Media
Social media has quickly grown from a way to keep up with friends and
acquaintances, to a powerful tool that can transform your business. Just as
important as your website and in-person interactions, learning to effectively use
social media through sites like Facebook, Twitter, Instagram, YouTube, Pinterest,
LinkedIn, and blogging, will give you the opportunity to connect with audiences
new and old in a compelling way. This course will give you an overview of
today's major social media sites and work with you to ensure your business is
social media ready. (2 hours)
Facebook
Ever evolving but still arguably at the top of the social media food chain is
Facebook. In this class we'll learn to properly utilize your Facebook page to
market your business or product, engage with customers, and grow brand
awareness. You'll be introduced to the basics of using Facebook as a business
tool through the use of brand-aligned posts, Facebook groups, events, and
insights. (2 hours)
Twitter for Small Business
One of the most powerful ways to connect with existing and prospective clients
in 140 characters or less. We'll discuss the best practices for small and growing
business, including getting your message out to the right audience, the dos and
don'ts of interacting on Twitter, and a hands-on overview of how to get started.
(2 hours)
Instagram
Instagram is a rapidly growing platform that allows its users to post
snapshots of the moments that make up their brand and hashtag their way to
a new audience. We'll work together to get you set up, understanding what
hashtags are and how to use them to attract new eyes on your business, and
the power that photos can bring to your brand. (2 hours)
YouTube
Continuing on with the theme of using visual components to get in front of
your audience, we'll dive into the world of YouTube, covering everything from
set up to how this video platform can provide you exactly the tools you need
to take your business to the next level. Video is one of the most powerful
ways we can communicate our message, and with the use of YouTube, we
have the power of advertising at our fingertips--for free! (2 hours)
Blogging + Tumblr
There is little more powerful than words when it comes to forming a
connection with your audience. By utilizing blogging through platforms like
WordPress, Tumblr, or your preferred method, you have the opportunity
to reach your audience in a completely new way. In this class we'll learn
about the different platforms for blogging, how to craft a blog post that will
resonate with your audience and build a strong connection, and how to use
your social media to give that post the boost of exposure it needs. (2 hours)
Pinterest, LinkedIn
What is Pinterest and why should you be pinning your way to marketing
success? How do you use LinkedIn to expedite your job search and connect
with others in your industry? This class will cover both platforms and the
little secrets that make each a slam-dunk of networking. (2 hours)
Social Media Marketing Plan
During this course, students will present their social media marketing plans
and get feedback from the instructor. Students should come prepared with
the plan they have developed throughout the duration of the certificate.
(2 hours)
Basic Energy Auditing
This course introduces the student to the wide variety of energy using systems
found in large commercial and institutional facilities. This 20-hour course will
cover components that make up the various systems how they work, how they
are controlled, and the many ways in which energy consumption can be reduced.
Energy using systems to be studied include: HVAC systems, cooling towers, chillers,
boilers, lighting, fans, pumps, motors, etc. This class will grant 20 PDHs or 2.0
CEUs. (20 hours) $559
09/26 - 11/28
4:00pm - 6:00pm
T
B
GUERTIN
CAR 667 30
12679
NA-209
Advanced Energy Auditing
This course will cover data manipulation and analyses techniques that are
necessary to calculate energy savings that are acceptable to utilities for a wide
variety of energy conservation measures. Measurement and verification of savings
will be discussed. Detailed analyses of weather data and utility billing, including
interval data, will be included. VBA macros will be provided and developed in class.
Simple analysis techniques will be reviewed as well as detailed bin tables with
regression analyses. To get the most from this class each student will need to bring
a laptop computer with Excel loaded (Excel 2010 or higher is necessary to take full
advantage of the class) This class will grant 20 PDHs or 2.0 CEUs (20 hours) $559
09/26 - 11/28
7:00pm - 9:00pm
T
B
GUERTIN
CAR 690 30
15282
NA-209
Fall2017 schedule-48pages.indd 4
22/06/2017 10:53