News Releases



Tell us about your event! The Office of Marketing Communications is always looking for good news stories and regularly promotes college events by sending out news releases and posting them to the college website.

We spotlight special events open to the public, unique projects, new programs, and faculty, staff and student accomplishments, as well as college grants and awards. Please let us know when you have something new and exciting in the works.

Marketing Communications writes all college news releases and media advisories and distributes them to appropriate local, regional and national media outlets. We will determine the most effective placement of news stories for the college.

What is news? -- Our office uses the following characteristics to determine news items:

  • New/timely
  • Controversial/conflict
  • Impacts a significant number of people
  • Advance's the public knowledge
  • Prominence
  • Interesting/entertaining/unique
  • Connects to a larger issue or trend
  • Available sound or pictures
  • Human interest

Please note: When news releases are sent out, we are not guaranteed placement. Publishers run college news releases on a space-available basis and modify our submissions to accommodate their needs.

Requesting a News Release – News outlets need information well in advance. Two to three weeks before your event, please fill out the online Marketing Communications Request Form.

 

Email your copy – Send the important details (who, what, when, where & how) about your event as a Microsoft Word document to: marketing@middleex.mass.edu This info should be brief and will be rewritten by our staff writers. (Feel free to include a website URL in case we need more background info to enhance the release.) 

Email assets – Send photographs, logos, line drawings, etc. that could go out with your news release to: marketing@middlesex.mass.edu  (Please don’t forget to send caption information with photos!)

Timeline -- We will write a news release based on the information you send us. (For questions about spelling, grammar and style, we follow the MCC Style Guide and Associated Press Stylebook.)  

When your press release is completed, it will be sent out (at least 2-3 weeks in advance of your event) to media outlets – and, as appropriate, will be publicized internally.

Plan ahead -- Think of us first when you begin planning an event/project. News outlets like to know about college events 2-3 weeks in advance. (Magazines deadlines are 3-4 months in advance!) Ideally, please submit your request and send copy/assets 3-4 weeks ahead of your event.   

Last Modified: 6/10/16