Communications Certificate

NEW Communications Certificate Program

In these rapidly changing and competitive times, every for-profit and non-profit organization should be concerned about how they communicate their image and reputation, products and services, to internal and external stakeholders.
The ability to communicate the right message to the right audience at the right time with the right communication tools is a valuable skill. This new certificate in communications program is a fast-paced way for students to increase their professional skill set with greater understanding of persuasive communications to meet your organizations internal and external communication needs across a variety of platforms.

By improving your strategic communications skills and learning effective communication strategies students will become more desirable candidates for professional growth and success. Participants may enroll in any or all modules listed below. Participants must complete all 6 classes for a certificate of completion.

Public Relation Principles and Case Studies
Define the practice of public relations and underscore its importance through case studies as a valuable and powerful communications tool for employers in the 21st century. Examine the requisites-both the technical and persuasive- that constitutes an effective public relations strategy. (2 Hours) $51

10/10              6:00pm - 8:00pm          R           B              POZNIAK
CAR 850 30           18011                HH 310

Measuring your Image through Market Research
Explore the phenomenon of public opinion, contemporary examples of it, and the areas that impact it and how it is formed. Examine how public opinion may positively or negatively impact a brands image, and how organizations may enhance their reputation through market research. (2 Hours) $51

10/17           6:00pm - 8:00pm            R          B          POZNIAK
CAR 851 30        18012                  HH 310

The Power and Influence of Effective Media Relations
Discuss the bedrock importance of media relations as the most fundamental skill in public relations. Explore media communications is all its forms, print, broadcasting, and social media. To examine the value of publicity as more powerful and credible than advertising. Review the proper way of dealing with journalists. (2 Hours) $51

10/24               6:00pm - 8:00pm           R           B           POZNIAK
CAR 852 30            18013                 HH 310

Integrated Marketing and Advertising
Review the integration of all forms of advertising, public relations, and social media to create a powerful marketing approach in promoting products, services and brands. Explore the distinction among advertising, marketing, social media and organizational communications. Review case studies of successful integrated campaigns. (2 Hours) $51

11/07            6:00pm - 8:00pm           R           B            POZNIAK
CAR 853 30         18014                  HH 310

Employee & Community Relations
To discuss an often-overlooked but core critical constituency of employees and community leaders. To explore the philosophy of dealing with employees in an era of downsizing, meager revenue growth and decreasing morale. To illustrate how social media has complicated and made more challenging the function of communicating with employees. To discuss the best practice tactics of effectively communicating with the internal publics. Review the importance of showcasing your organizations commitment to be a good citizen in the community where you are headquartered as a way of generating goodwill from community stakeholders. (2 Hours) $51

11/14           6:00pm - 8:00pm          R           B             POZNIAK
CAR 854 30         18015               HH 310

Crisis Communications
No organization is immune from a reputation crisis. Students will be taught how to effectively evaluate and respond to a high profile crisis that negatively impacts the image and reputation of an organization, and the tools and strategies needed to defend a brand being investigated or targeted by the news media, special interest and community groups, activists, unions or legal and government investigators. (2 Hours) $51

11/21           6:00pm - 8:00pm          R            B             POZNIAK
CAR 855 30         18016                HH 310

Instructor BIO: Professor Rick Pozniak is a communications executive with award winning experience in all phases of organizational communications including public and media relations, marketing and advertising, social media and community relations for many top brand organizations in higher education, corporate health care, government and various consulting clients. Professor Pozniak has taught graduate and undergraduate communication courses at Northeastern University, Regis College, Merrimack College, New England Institute of Law Enforcement Management at Babson College, and Middlesex Community College.
Last Modified: 9/18/19