Communications Certificate



NEW! Crisis Communication Certificate Program

No organization, large or small, is immune to a crisis. During the last five years, reputation crises have escalated dramatically. Every employer and communications department should be concerned about their image and reputation. Crisis communications and planning is an important skill set often times lacking in many management teams. Crisis response and communications planning has become an increasing important fact behind the success of any organization, no matter its size, product or service, whether it be a hotel, social service agency, health care provider, bio-tech Company, house of worship or municipal agency. Participants may enroll in any or all modules listed below. Participants must complete all 6 modules for a certificate of completion.

Intro to Crisis Communications
Define the various types of organizational crises, how they occur and how a planned or unplanned crisis can quickly tarnish a long standing and well deserved image and reputation with examples of profit and nonprofit crises covered by the news media. Review how risk assessment and management can help prevent a crisis from occurring. (2 Hours) $51

10/01    12:00pm - 2:00pm           Friday    Bedford, Building Henderson Hall, room 111                    

Course Number: CAR 926 30       CRN: 18115         Professor POZNIAK


How to Prepare Management for a Crisis
Review the composition and training for an organizations crisis management team and the creation of a crisis communications and response plan that a non-profit, corporate or municipal brand can use with speed and confidence to make it more resilient to a minor, moderate or major crisis. (2 Hours) $51

10/08    12:00pm - 2:00pm           Friday    Bedford, Building Henderson Hall, room 111     

Course Number: CAR 927 30       CRN: 18116         Professor POZNIAK


Review and Analysis of Real Crises 
A critical review of case studies of local and national crises, negatively impacting several different brands will be analyzed to determine what the brand did right and wrong during a high-profile media covered crisis. The coronavirus crisis, from the White House response to employer communications will be reviewed. (2 Hours) $51

10/15    12:00pm - 2:00pm           Friday    Bedford, Building Henderson Hall, room 111                    

Course Number: CAR 928 30       CRN: 18117         Professor POZNIAK


Media Relations During a Crisis
Learn how to address the news media, host a news conference and deal with instantaneous social media coverage. (2 Hours) $51

10/22    12:00pm - 2:00pm           Friday    Bedford, Building Henderson Hall, room 111                    

Course Number: CAR 929 30       CRN: 18118         Professor POZNIAK


How to Communicate to Stakeholders
Understand the importance of timely, regular and honest communications with various stakeholders, from employees and customers to local government and business leaders. Review elements of the Art of the Apology. (2 Hours) $51

10/29    12:00pm - 2:00pm           Friday    Bedford, Building Henderson Hall, room 111                    

Course Number: CAR 930 30       CRN 18119          Professor POZNIAK


Tabletop Crisis Drill
Participants will put the knowledge gained from the previous classes together. Participants will be given a crisis to address to test their understanding of crisis communications. (2 Hours) $51

11/5      12:00pm - 2:00pm           Friday    Bedford, Building Henderson Hall, room 111                    

Course Number: CAR 931 30       CRN: 18120         Professor POZNIAK





Last Modified: 8/2/21