Communications Certificate

NEW Communications Certificate Program

In these rapidly changing and competitive times, every for-profit and non-profit organization should be concerned about how they communicate their image and reputation, products and services, to internal and external stakeholders.
The ability to communicate the right message to the right audience at the right time with the right communication tools is a valuable skill. This new certificate in communications program is a fast-paced way for students to increase their professional skill set with greater understanding of persuasive communications to meet your organizations internal and external communication needs across a variety of platforms.

By improving your strategic communications skills and learning effective communication strategies students will become more desirable candidates for professional growth and success. Participants may enroll in any or all modules listed below. Participants must complete all 6 classes for a certificate of completion.

Public Relation Principles and Case Studies
Define the practice of public relations and underscore its importance through case studies as a valuable and powerful communications tool for employers in the 21st century. Examine the requisites-both the technical and persuasive- that constitutes an effective public relations strategy. (2 Hours) $51

10/07                  6:00pm - 8:00pm                Wednesday
Course Number: CAR 850 30             CRN: 18011           Professor: VOLANTE

Measuring your Image through Market Research
Explore the phenomenon of public opinion, contemporary examples of it, and the areas that impact it and how it is formed. Examine how public opinion may positively or negatively impact a brands image, and how organizations may enhance their reputation through market research. (2 Hours) $51

10/14                6:00pm - 8:00pm               Wednesday
Course Number: CAR 851 30              CRN: 18012             Professor: VOLANTE

The Power and Influence of Effective Media Relations
Discuss the bedrock importance of media relations as the most fundamental skill in public relations. Explore media communications is all its forms, print, broadcasting, and social media. To examine the value of publicity as more powerful and credible than advertising. Review the proper way of dealing with journalists. (2 Hours) $51

10/21                   6:00pm - 8:00pm                      Wednesday
Course Number: CAR 852 30                    CRN: 18013             Professor: VOLANTE

Integrated Marketing and Advertising
Review the integration of all forms of advertising, public relations, and social media to create a powerful marketing approach in promoting products, services and brands. Explore the distinction among advertising, marketing, social media and organizational communications. Review case studies of successful integrated campaigns. (2 Hours) $51

10/28                 6:00pm - 8:00pm                     Wednesday
Course Number: CAR 853 30                  CRN: 18014               Professor: VOLANTE

Employee & Community Relations
To discuss an often-overlooked but core critical constituency of employees and community leaders. To explore the philosophy of dealing with employees in an era of downsizing, meager revenue growth and decreasing morale. To illustrate how social media has complicated and made more challenging the function of communicating with employees. To discuss the best practice tactics of effectively communicating with the internal publics. Review the importance of showcasing your organizations commitment to be a good citizen in the community where you are headquartered as a way of generating goodwill from community stakeholders. (2 Hours) $51

11/04                   6:00pm - 8:00pm                     Wednesday
Course Number: CAR 854 30                      CRN: 18015                Professor: VOLANTE

Crisis Communications
No organization is immune from a reputation crisis. Students will be taught how to effectively evaluate and respond to a high profile crisis that negatively impacts the image and reputation of an organization, and the tools and strategies needed to defend a brand being investigated or targeted by the news media, special interest and community groups, activists, unions or legal and government investigators. (2 Hours) $51

11/18                   6:00pm - 8:00pm                   Wednesday
Course Number: CAR 855 30                   CRN: 18016           Professor: VOLANTE


NEW! Crisis Communication Certificate Program

No organization, large or small, is immune to a crisis. During the last five years, reputation crises have escalated dramatically. Every employer and communications department should be concerned about their image and reputation. Crisis communications and planning is an important skill set often times lacking in many management teams. Crisis response and communications planning has become an increasing important fact behind the success of any organization, no matter its size, product or service, whether it be a hotel, social service agency, health care provider, bio-tech Company, house of worship or municipal agency. Participants may enroll in any or all modules listed below. Participants must complete all 6 modules for a certificate of completion.

Intro to Crisis Communications
Define the various types of organizational crises, how they occur and how a planned or unplanned crisis can quickly tarnish a long standing and well deserved image and reputation with examples of profit and nonprofit crises covered by the news media. Review how risk assessment and management can help prevent a crisis from occurring. (2 Hours) $51

10/15                   6:00pm - 8:00pm                  Thursday
Bedford                 Building, Henderson Hall, room 115
Course Number: CAR 926 30                   CRN: 18115                 Professor: POZNIAK

How to Prepare Management for a Crisis
Review the composition and training for an organizations crisis management team and the creation of a crisis communications and response plan that a non-profit, corporate or municipal brand can use with speed and confidence to make it more resilient to a minor, moderate or major crisis. (2 Hours) $51

10/22                   6:00pm - 8:00pm                 Thursday
Bedford               Building, Henderson Hall, room 115
Course Number: CAR 927 30                     CRN: 18116              Professor: POZNIAK

Review and Analysis of Real Crises 
A critical review of case studies of local and national crises, negatively impacting several different brands will be analyzed to determine what the brand did right and wrong during a high-profile media covered crisis. The coronavirus crisis, from the White House response to employer communications will be reviewed. (2 Hours) $51

10/29               6:00pm - 8:00pm                 Thursday
Bedford                Building, Henderson Hall, room 115
Course Number: CAR 928 30              CRN: 18117                  Professor: POZNIAK

Media Relations During a Crisis
Learn how to address the news media, host a news conference and deal with instantaneous social media coverage. (2 Hours) $51

11/05               6:00pm - 8:00pm                   Thursday
Bedford                    Building, Henderson Hall, room 115
Course Number: CAR 929 30               CRN: 18118            Professor: POZNIAK

How to Communicate to Stakeholders
Understand the importance of timely, regular and honest communications with various stakeholders, from employees and customers to local government and business leaders. Review elements of the Art of the Apology. (2 Hours) $51

11/12              6:00pm - 8:00pm                Thursday
Bedford                Building, Henderson Hall, room 115
Course Number: CAR 930 30                  CRN: 18119              Professor: POZNIAK

Tabletop Crisis Drill
Participants will put the knowledge gained from the previous classes together. Participants will be given a crisis to address to test their understanding of crisis communications. (2 Hours) $51

11/19                6:00pm - 8:00pm                 Thursday
Bedford                     Building, Henderson Hall, room 115
Course Number: CAR 931 30                   CRN: 18120              Professor: POZNIAK

Last Modified: 6/30/20